Avid Delivers Media Production in the Cloud for TV News and Sports
July 25 2022 - 9:14AM
With thousands of stories breaking daily all over the world,
distributed TV news and sports production teams need a reliable,
secure solution to bring their workflows to the cloud for anywhere,
anytime access. Today Avid® (Nasdaq: AVID) makes that possible with
its Avid Media Production in the Cloud solution. Based on the Avid
production tools and platforms that content creation teams already
rely on, Avid Media Production in the Cloud delivers the familiar
experience of a broadcaster’s high-performance, on-premise
workflows so distributed production teams can access assignments,
assets and media to quickly deliver breaking news across all
platforms, from on-air channels to web and social media.
With Media Production in the Cloud, teams can now leverage their
existing MediaCentral® workflows, along with integrated Avid NEXIS®
cloud storage and Avid’s MediaCentral | Stream™ IP ingest solution
– all from the cloud. The combination of these tools enables
journalists in the field to quickly access, edit and publish
content. Teams can use Avid’s MediaCentral | Collaborate™ and other
iOS and browser apps to plan and contribute to stories remotely
while tracking all aspects of story production.
MediaCentral’s openness gives editors the flexibility to choose
Avid Media Composer® or Adobe Premiere Pro to start working
immediately on material as it comes in for fast turnaround of
stories that are ready to air and stream across broadcast and
digital outlets.
“With today’s distributed workforce, broadcasters are
increasingly using the cloud as a production platform to quickly
produce content around the world,” Raul Alba, Avid’s Director of
Solutions Marketing, Media and Cloud. “Avid’s Media Production in
the Cloud workflows can be stood up right alongside organizations’
existing on-premise platforms. Using familiar tools and workflows,
broadcasters are finally gaining entry to cloud production without
committing to a forklift overhaul or the need for additional
training.”
Learn what media organizations are gaining from going to the
cloud with their workflows in the Avid e-book “How Content From
Anywhere is Changing Broadcasting”, available now on avid.com.
Avid Powers Greater Creators People who
create media for a living become greater creators
with Avid’s award-winning technology solutions to make,
manage and monetize today’s most celebrated video and
audio content—from iconic movies and binge-worthy TV series,
to network news and sports, to recorded music and the live stage.
What began more than 30 years ago with our invention
of nonlinear digital video editing has led to individual
artists, creative teams and organizations everywhere
subscribing to our powerful tools and collaborating securely in the
cloud. We continue to re-imagine the many ways editors, musicians,
producers, journalists and other content creators will bring their
stories to life. Discover the possibilities
at avid.com and join the conversation on social media
with the multitude of brilliant creative people who choose Avid for
a lifetime of success.
© 2022 Avid Technology, Inc. Avid, Avid NEXIS, Avid
MediaCentral, Avid Media Composer, Avid MediaCentral | Stream, Avid
MediaCentral | Collaborate and its logo are trademarks or
registered trademarks of Avid Technology, Inc. or its subsidiaries
in the United States and/or other countries. All rights
reserved. Adobe and Adobe Premiere Pro are either registered
trademarks or trademarks of Adobe in the United States and/or other
countries. All other trademarks are property of their respective
owners. Product features, specifications, system requirements and
availability are subject to change without notice.
PR Contacts:AvidDave
Smithdavid.smith@avid.com978.502.9607
Red Lorry Yellow Lorry (Avid’s PR
agency) avid@rlyl.com
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