Aurora Mobile Launches JG Intelligent Timing to Optimize Push Notifications and Improve Click-Through Rates for Mobile Apps
January 18 2022 - 5:35AM
Aurora Mobile Limited (NASDAQ: JG) (“Aurora Mobile” or the
“Company”), a leading mobile developer service provider in China,
today announced that it has recently launched JG Intelligent
Timing, a new product which helps app operators identify the most
suitable times to send push notifications effectively and improve
the Click-Through Rate (CTR) of active users. According to initial
results, JG Intelligent Timing has helped app operators increase
CTR by about 20% on average.
In recent years, as push notifications become
the main channel for apps to reach millions of users, app operators
have gradually identified the best timings for push notifications.
Apps can achieve higher user reach during peak hours such as on the
way to work and returning home, during lunch breaks and before bed.
These results were also consistent with the data in the 46th
Statistical Report on China’s Internet Development released by the
China Internet Network Information Center (CNNIC) in 2020. The data
showed that 6 major types of apps were commonly used by Chinese
mobile users within two daily blocks - 10:00 to 14:00 and 18:00 to
23:00.
However, even if apps send push notifications
during these two peak periods, messages may not be seen by users.
The Company's random survey also identified this pattern as some
users block notifications, especially when they are occupied with
studying, playing games or watching videos.
To address this problem, Aurora Mobile launched
JG Intelligent Timing, a proprietary AI model that leverages
massive data collected over the years to estimate app users' CTR at
different times of the day. With more accurate insights to improve
CTR, app operators can easily select the most suitable times to
push notifications and continuously optimize different platforms
according to user behavior.
Working hand-in-hand, JG Intelligent Timing has
been integrated into JPush, the Company's primary push notification
solution. App operators now have the option of activating JG
Intelligent Timing to carry out smart notifications on both the
Application Programming Interface (API) and push notification
webpages without any complex configurations and system connections.
After push notifications are sent, JG Intelligent Timing provides
visual statistics and allows adjustments in real-time according to
changes in user composition and various operational needs. In order
to make it easier for app operators to understand the effects of
sending the right message at the right time, JG Intelligent Timing
also provides the A/B Test function to compare results from
standard and AI-powered notifications. According to rigorous A/B
tests conducted for a social mobile wallpaper app, the CTR
increased by about 17% on average per day when equal ratios of
standard notifications and smart notifications were sent, while CTR
improved about 30% on average per day when all messages sent were
enhanced by JG Intelligent Timing.
Moving ahead, Aurora Mobile will continue to
expand its innovative product offerings to help developers increase
user reach and improve the operational efficiency of mobile
apps.
About Aurora Mobile Limited
Established in 2011, Aurora Mobile is a leading
mobile developer service provider in China. Aurora Mobile is
committed to invest in the latest innovative technology and
provides advanced platforms to manage stable push notifications,
one-click verifications, and app traffic monetization services that
help developers improve operational efficiency, grow and monetize
native apps. At the same time, Aurora Mobile's vertical
applications have expanded into market intelligence and financial
risk management. These data-driven solutions empower various
industries to increase productivity and optimize decision-making
based on insights and competitive data intelligence.
For more information, please visit
https://ir.jiguang.cn/
Safe Harbor Statement
This announcement contains forward-looking
statements. These statements are made under the “safe harbor”
provisions of the U.S. Private Securities Litigation Reform Act of
1995. These forward-looking statements can be identified by
terminology such as “will,” “expects,” “anticipates,” “future,”
“intends,” “plans,” “believes,” “estimates,” “confident” and
similar statements. Among other things, the Business Outlook and
quotations from management in this announcement, as well as Aurora
Mobile’s strategic and operational plans, contain forward-looking
statements. Aurora Mobile may also make written or oral
forward-looking statements in its periodic reports to the U.S.
Securities and Exchange Commission, in its annual report to
shareholders, in press releases and other written materials and in
oral statements made by its officers, directors or employees to
third parties. Statements that are not historical facts, including
but not limited to statements about Aurora Mobile’s beliefs and
expectations, are forward-looking statements. Forward-looking
statements involve inherent risks and uncertainties. A number of
factors could cause actual results to differ materially from those
contained in any forward-looking statement, including but not
limited to the following: Aurora Mobile’s strategies; Aurora
Mobile’s future business development, financial condition and
results of operations; Aurora Mobile’s ability to attract and
retain customers; its ability to develop and effectively market
data solutions, and penetrate the existing market for developer
services; its ability to transition to the new advertising-driven
SaaS-model; its ability maintain or enhance its brand; the
competition with current or future competitors; its ability to
continue to gain access to mobile data in the future; the laws and
regulations relating to data privacy and protection; general
economic and business conditions globally and in China and
assumptions underlying or related to any of the foregoing. Further
information regarding these and other risks is included in the
Company’s filings with the Securities and Exchange Commission. All
information provided in this press release and in the attachments
is as of the date of the press release, and Aurora Mobile
undertakes no duty to update such information, except as required
under applicable law.
For general inquiry, please
contact:
Aurora Mobile LimitedE-mail:
ir@jiguang.cn
ChristensenIn ChinaMr. Eric
YuanPhone: +86-10-5900-1548E-mail: eyuan@christensenir.com
In USMs. Linda BergkampPhone: +1-480-614-3004Email:
lbergkamp@christensenir.com
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