Wurl and AppLovin Empower Streamers and Publishers to Turn CTV into a Performance Marketing Channel in New Report
September 13 2023 - 11:00AM
Business Wire
Report provides actionable advice on how to
reach new audiences, optimize campaigns, and drive ROI with CTV
advertising
Wurl, the leader in data-driven solutions for CTV, today
released How to Turn CTV into a Performance Marketing Channel for
Growth, a new report developed in partnership with leading
marketing platform AppLovin (NASDAQ: APP). With CTV ad spending
projected to reach over $25 billion in 2023, and more and more
viewers moving away from traditional cable, the report highlights
the significant role CTV advertising plays in reaching new
audiences and driving revenue.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20230913614046/en/
“CTV advertising is bringing the performance power of mobile
user acquisition into the world of television, unlocking
unprecedented ROI for streamers, content publishers, and mobile
marketers alike,” said Katie Jansen, Chief Marketing Officer,
AppLovin. “Whether operating in the dynamic world of mobile apps,
or as a streaming app delivering engaging content, CTV is driving
incremental and profitable growth for performance-minded
marketers.”
Marketers can now leverage data-driven targeting and
measurement, providing a clearer understanding of campaign
outcomes. The report details how to:
- Drive incrementality by expanding reach to previously
untapped audiences and acquiring net-new users and
subscribers.
- Keep the right viewers engaged, targeting promos
individually across CTV, mobile, and desktop.
- Drive deeper engagement through dual-screening when
users are engaging with their mobile phones while watching CTV, and
searching for information about the product or service.
- Measure and optimize with a full-funnel, cross-channel
mindset ensuring a holistic understanding of CTV's role in
driving down-funnel actions.
- Inspire engagement with CTV ads that leave a lasting
impression and feature a clear call to action that motivates users
to take the next step.
The report also features real-world case studies from apps that
increased their install rates with AppDiscovery campaigns tapping
into Wurl’s premium CTV supply. Picsart, the number two
top-downloaded photography app, tripled its spend after achieving
high install rates and tremendous scale, and popular credit
building app Kikoff decreased its cost-per-engagement (CPE) by 27%
and increased its install rate by 3X.
“We know that nearly half of viewers discover new content to
watch through ads during other TV shows,” said Ron Gutman, Chief
Executive Officer, Wurl. “With performance-driven advertising,
streamers and publishers can leverage CTV as part of their
marketing mix to attract high-value viewers, increase engagement,
and, in turn, boost retention. All campaigns are 100% measurable
through Wurl’s ContentDiscovery solution, allowing advertisers to
effectively transform their marketing efforts from a cost center to
a revenue driver with the ability to immediately see their ROAS and
down-funnel metric performance.”
Learn more about Wurl and read the full report, How to Turn CTV
into a Performance Marketing Channel for Growth, here.
About Wurl Wurl leads the CTV industry in helping content
publishers and streamers reach millions of viewers worldwide. The
company's market-leading solutions enable publishers and streamers
to maximize their revenues, grow their CTV viewership, and
strengthen their brand value. Wurl is owned by AppLovin (NASDAQ:
APP). For more information, visit www.wurl.com, and follow us on
LinkedIn, X, Instagram, and Facebook.
About AppLovin AppLovin makes technologies that help
businesses of every size connect to their ideal customers. The
company provides end-to-end software and AI solutions for
businesses to reach, monetize and grow their global audiences. For
more information about AppLovin, visit: www.applovin.com.
Source: AppLovin Corp.
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version on businesswire.com: https://www.businesswire.com/news/home/20230913614046/en/
Media Contacts Tori Owens Wurl pr@wurl.com Joshua Grandy
AppLovin press@applovin.com
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