Microsoft Unveils PC Geared for Media Creation
October 26 2016 - 2:10PM
Dow Jones News
Microsoft Corp. is expanding its hardware portfolio to challenge
Apple's iMac with a new 28-inch touch-screen personal computer
called Surface Studio.
The software giant, which for years relied on hardware makers to
come up with PCs that run its Windows operating system, unveiled
the device at a Wednesday morning event in New York.
Like the iMac, the new model weds a video monitor and processing
unit, a design generally known as all-in-one. Microsoft, which also
announced an update called Windows 10 Creators Update, said the new
PC is intended to help users create all sorts of media content,
from three-dimensional dioramas to pictures drawn with a stylus on
the screen.
"Every now and then, in pursuing our mission, we see an
opportunity to create a new category of device," said Terry
Myerson, executive vice president of the Windows and Devices
Group.
The device can be preordered today for $2,999, and will be
available "in limited quantities" for the holidays, the company
said.
The PC comes as computer sales slow and Microsoft looks
elsewhere, such as cloud computing and its Office productivity
applications, for growth. In the recently ended fiscal first
quarter, Windows revenue from computer makers was flat. That beat
the world-wide PC market as a whole, which slid 3.9% in the quarter
that ended in September, according to International Data Corp.
Windows sales remain crucial for Microsoft. The reporting
segment called More Personal Computing, which includes Windows,
accounted for 45% of the company's quarterly revenue.
Write to Jay Greene at Jay.Greene@wsj.com
(END) Dow Jones Newswires
October 26, 2016 13:55 ET (17:55 GMT)
Copyright (c) 2016 Dow Jones & Company, Inc.
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