Leading intelligent and luxury mobility
provider uses AWS to power its intelligent driving platform,
innovate new connected vehicle services, and expand globally
At AWS re:Invent, Amazon Web Services (AWS), an Amazon.com, Inc.
company (NASDAQ: AMZN), today announced that Lotus Technology
(“Lotus”, NASDAQ:LOT), a leading global intelligent and luxury
mobility provider, has chosen AWS as its preferred cloud provider
to help support its development of intelligent, luxury car
experiences. The automaker will use AWS to implement its Vision80
Strategy, a plan to transform the company into a global luxury
technology brand by 2028.
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With more than 70 years of racing heritage and automotive
leadership, Lotus offers market-leading standards in performance,
design and engineering. Lotus is dedicated to delivering luxury
electric vehicles, with a focus on developing next-generation
electric and digital technologies. Lotus will apply AWS
technologies, including Internet of Things (IoT), analytics,
machine learning, and generative artificial intelligence (AI), to
develop and deliver connected features, such as autonomous driving
solutions, immersive infotainment, and hyper-fast vehicle
charging.
Advancing autonomous and connected capabilities for
vehicles
Lotus runs its ROBO Soul self-driving software stack on AWS,
enabling cars and trucks, including Lotus next-generation electric
vehicles, to automatically perform tasks such as parking and
highway driving. Using AWS, Lotus also developed ROBO Galaxy, a
platform of intelligent driving tools, to help fleet managers
increase the efficiency and accessibility of autonomous vehicles in
international markets. Lotus leverages Amazon Redshift and Amazon
Managed Streaming for Apache Kafka (Amazon MSK) to create their
intelligent driving tools and uses Amazon Glue for data
integration. AWS enables Lotus to analyze crucial information—such
as real-time maps, traffic conditions, and driver behavior—to help
enhance their intelligent driving system’s capabilities and help
support a safer driving experience. For example, Lotus’ driving
system uses technologies, including AWS, to automatically brake if
an object is too close to the front of the vehicle.
Lotus Connect, Lotus’s connected-vehicle platform, runs on AWS
and provides Lotus customers with remote vehicle control, real-time
status monitoring, geofencing, and stolen-vehicle tracking to
enable smarter, safer, and more convenient driving experiences. For
example, the system provides ongoing monitoring that proactively
sends driver notifications, automatically detects maintenance
issues, and summons roadside assistance for on-demand help. Lotus
Connect uses Amazon Elastic Kubernetes Service (Amazon EKS) to
quickly deploy, manage, and scale containerized application. The
connected vehicle platform’s autonomous driving module processes
sensory input to understand the driving environment and help
drivers make decisions, reducing deployment time from six months to
two weeks. Additionally, using Amazon Aurora, a high-performance
relational database service with more than 99.99% availability,
Lotus achieves application latency of less than 2.2 seconds for its
Lotus Digital Key, a next-generation car key that can be accessed
from drivers’ Apple Wallets. Drivers can share their digital key
with family and friends, as well as lock, unlock, and start their
vehicle from their iPhone or Apple Watch without an internet
connection or physical key.
Personalizing driver experiences and vehicles
Lotus uses AWS analytics to gain business insights, analyze car
buying, and make tailored purchasing recommendations. Using Amazon
CloudFront, AWS’s content delivery network, Lotus offers real-time
3D vehicle rendering for personalized customization and an
immersive car-buying experience. This enables Lotus to suggest and
preview new model configurations in 3D, giving customers an idea of
how their cars would look with distinctive accessories, colors, and
trim packages, including a curated selection of limited-edition
designs sourced from collaborations with partners, artists, and
luxury brands.
“AWS’s technologies help us accelerate our global growth by
allowing Lotus to build solutions for intelligent driving,
connected cars, and personalized experiences,” said Bo Li, vice
president of Lotus Technology. “We are excited to work with AWS to
apply new technologies like generative AI, which will help us
improve Lotus’ automated driving capabilities, develop more
responsive customer service, and improve driver satisfaction. We
look forward to deepening our partnership to create an enhanced and
more responsive in-vehicle experience.”
“The automotive industry is experiencing a seismic shift to
digitization and electrification, and the cloud is helping drive
this rapid development,” said Ozgur Tohumcu, general manager,
Automotive & Manufacturing, AWS. “Working collaboratively, AWS
will help Lotus as they continuously innovate on more personalized,
connected, and intelligent in-vehicle experiences. We look forward
to continuing our collaboration, applying generative AI to help
drive efficiencies and bring new connected car capabilities,
enhanced vehicle features leveraging self-driving capabilities, and
elevated driving experiences.”
About Amazon Web Services
Since 2006, Amazon Web Services has been the world’s most
comprehensive and broadly adopted cloud. AWS has been continually
expanding its services to support virtually any workload, and it
now has more than 240 fully featured services for compute, storage,
databases, networking, analytics, machine learning and artificial
intelligence (AI), Internet of Things (IoT), mobile, security,
hybrid, media, and application development, deployment, and
management from 108 Availability Zones within 34 geographic
regions, with announced plans for 18 more Availability Zones and
six more AWS Regions in Mexico, New Zealand, the Kingdom of Saudi
Arabia, Taiwan, Thailand, and the AWS European Sovereign Cloud.
Millions of customers—including the fastest-growing startups,
largest enterprises, and leading government agencies—trust AWS to
power their infrastructure, become more agile, and lower costs. To
learn more about AWS, visit aws.amazon.com.
About Amazon
Amazon is guided by four principles: customer obsession rather
than competitor focus, passion for invention, commitment to
operational excellence, and long-term thinking. Amazon strives to
be Earth’s Most Customer-Centric Company, Earth’s Best Employer,
and Earth’s Safest Place to Work. Customer reviews, 1-Click
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Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire
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pioneered by Amazon. For more information, visit amazon.com/about
and follow @AmazonNews.
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