Amazon Studios Teams Up with Avid Technology to Deliver Advanced Production Editorial in the AWS Cloud
August 02 2022 - 9:01AM
Avid Technology (Nasdaq: AVID) and Amazon Studios (Nasdaq: AMZN)
today announced a three-year agreement to bring cloud-based
editorial to Amazon Studios’ expanding slate of more than 300
original movies and series. Creative teams will get the same
experience and performance as an on-premises editorial
bay—including collaborative workflows with shared storage and
end-to-end media management—without the complexity and time
required to set up and tear down traditional hardware.
Editors need to access massive sets of media files that have
traditionally been stored in the same location as the editing team.
In collaboration with Avid, Amazon Studios will untether their
editorial process to allow creative work to happen from almost
anywhere, and centralize the editorial and content workflows in the
cloud. This collaboration will bring Avid’s Emmy-winning Media
Composer software tool and Avid NEXIS media storage solutions to
editors and other content contributors wherever they are,
supporting creative teams that are spread across the globe.
“Amazon Studios is prolific in its sheer output of original
series and features that achieve the highest standard of creativity
and quality,” said Jeff Rosica, Chief Executive Officer &
President of Avid. “By building their creative workflows around a
complete set of Avid tools and platforms in the cloud, Amazon
Studios is kicking off a new era of productivity and collaboration
for their creative teams and contributors. Avid is delighted that
our open technologies are being chosen by more customers who are
innovating how content is produced in the cloud, on a global
scale.”
This collaboration is an important step forward for Amazon
Studios’ vision of a globally scalable studio-in-the-cloud
platform, which will eventually include Avid’s MediaCentral
production platform.
“We are on a journey to provide a best-in-class creative
platform for our productions,” explains Ben Stanbury, Worldwide
Head of Technology for Amazon Studios. “Studio in the Cloud is our
overarching vision for how we provide our creative teams with a
cloud-based toolset that they can use wherever they are in the
world. Avid is a central component of this vision, so we are
thrilled to be starting this new partnership with them.”
By leveraging AWS and its global infrastructure, Amazon Studios
will further centralize production assets in the cloud, creating a
smoother, more unified production workflow. Production and
Post-Production teams will spend less time duplicating and
transferring media to critical team members, allowing more time to
be spent on high-value creative efforts. Productions will also
enjoy the peace of mind that comes from having their content,
including camera raw files, protected by automatic processes that
distribute data across several AWS Regions.
Avid and Amazon Studios expect to have cloud-based,
production-ready solutions by fourth quarter 2022.
About Amazon StudiosAmazon Studios is an
award-winning media and entertainment company that produces an
expanding slate of bold and innovative Original Movies and Series.
Amazon Originals stream on Prime Video, which is available in more
than 240 countries and territories. Amazon Studios’
critically-acclaimed hits include The Boys, Sound of Metal, The
Underground Railroad, Borat Subsequent Moviefilm, Sylvie’s Love,
The Marvelous Mrs. Maisel, Uncle Frank, One Night in Miami,
Fleabag, and Manchester-by-the-Sea. Additional information about
Amazon Studios can be found at press.amazonstudios.com.
Avid Powers Greater Creators People who
create media for a living become greater creators
with Avid’s award-winning technology solutions to make,
manage and monetize today’s most celebrated video and
audio content—from iconic movies and binge-worthy TV series,
to network news and sports, to recorded music and the live stage.
What began more than 30 years ago with our invention
of nonlinear digital video editing has led to individual
artists, creative teams and organizations everywhere
subscribing to our powerful tools and collaborating securely in the
cloud. We continue to re-imagine the many ways editors, musicians,
producers, journalists and other content creators will bring their
stories to life. Discover the possibilities
at avid.com and join the conversation on social media
with the multitude of brilliant creative people who choose Avid for
a lifetime of success.
Jim SheehanAvidjim.sheehan@avid.com
Red Lorry Yellow Lorry (Avid’s PR agency) avid@rlyl.com
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