By George Stahl
Twitch, the Internet channel for videogame broadcasting and
watching that Amazon.com Inc. (AMZN) has agreed to acquire, on
Tuesday announced plans to buy GoodGame, an agency that represents
gamers and helps to connect advertisers to the videogame
community.
Terms of the deal weren't disclosed.
Twitch, in a news release, praised GoodGame's ability to use
"nontraditional engagement methods" to help advertisers reach "the
ever-evolving digital media audience." GoodGame, meanwhile, noted
its past work with Twitch and how its acquirers "genuinely care
about making sure the community grows in the right way."
In August, Amazon agreed to acquire Twitch for about $970
million in cash in a deal that underscored the popularity of online
gaming. While little-known outside of tech and gaming, Twitch was
ranked this summer as the fourth-largest source of U.S. Internet
traffic, behind only Netflix Inc., Google Inc. and Apple Inc.,
according to network researcher DeepField Inc.
Write to George Stahl at george.stahl@wsj.com
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