-- Technology Advancements Add to Recent
Property-Wide Renovation and Expansion Investment at the Oregon
Coast’s Premiere Resort Location --
Surfsand Resort in Cannon Beach, Oregon has built its long-held
reputation as a leading vacation spot in part based on its enviable
location overlooking the iconic 235-foot-high Haystack Rock just
off the Northwest Pacific Coast. In 2022 the resort further
elevated its stature by updating all the property’s systems prior
to a property-wide renovation and expansion starting in November
2023. Surfsand also reinforced its allure as a destination for
special moments by introducing various packages of themed
experiences and upgrades individual guests and groups can reserve
in addition to their rooms. Coinciding with these advancements,
Surfsand decided to upgrade its operational and digital
capabilities by choosing property management, point-of-sale and
payment processing software and systems from Agilysys.
In addition to improving efficiency for both guests and staff,
the new software will help Surfsand unify data on guest preferences
across various property experiences so that each stay can be
tailored in advance with special amenities and offers, and so that
staff can personalize their interactions with guests before, during
and after each stay.
The property’s diverse offerings include those that are
family-friendly, such as Taffy the Puffin birthday bashes, guided
tide pool excursions, group photo shoots and beach bonfires
featuring s’mores; those with romantic appeal such as sunset dining
on the beach, couples spa retreats and art tours; and those
designed for pet lovers, such as pet-friendly rooms, furry guest
welcome baskets that provide a towel, a placemat, bowls for food
and water and tasty treats at check-in, and activities designed for
pet participation.
Surfsand General Manager Phillip Wilson noted that systems that
make these enriched guest experiences easy to discover and reserve
are integral to the property’s evolution.
Wilson said, “Our one-of-a-kind location supports delivering
unique guest experiences, whether visitors are designing their
dream weddings, celebrating family milestones, or connecting more
closely as couples. When evaluating technology systems, it was
essential that we be able to tailor them to fit our hotel and the
special things we do for our guests. Our guests are looking to book
more than rooms; they want to book something special. Our
technology systems need to make it easy for guests to connect with
all the amenities and thoughtfully designed experiences we offer,
so Surfsand can be not only their favorite resort, but the one to
which they return most often to enjoy personalized experiences they
cannot find elsewhere.”
While the ability to tailor the technology to Surfsand’s unique
offerings is important, Wilson said his number one driver in
selecting systems is customer service he can count on. “I have
worked with Agilysys and numerous other hospitality technology
providers, and Agilysys’ support is hands-down better than all the
rest,” Wilson said. “All of us users know systems, no matter who
provides them, will have problems or even fail from time to time.
Knowing that skilled and intelligent support is there to help and
that response times are quick is hugely important. Agilysys has
that advantage,” he said.
Wilson also noted that properties that are not part of a
standardized brand structure greatly benefit from the ability to
tailor reports and functions for their unique guest and market data
requirements. “In non-branded hotels, operations change and
different needs pop up, so we often need custom data sets,” Wilson
observed. “Other hospitality technology providers, including the
largest ones, charge customers for any report you ask to have
built. Agilysys accommodates diversity in how properties operate
without exacting that financial burden,” he concluded.
A pleasant surprise was how quickly the Surfsand staff members
were able to learn the new software as well as operate it
proficiently. “When software is intuitive and easy to learn, user
satisfaction is meaningfully higher,” Wilson said. “We were pleased
with how quickly our staff members became comfortable operating
even the advanced capabilities of the system,” he added.
Jeba Kingsley, Agilysys vice president of professional services,
commented that Surfsand’s goals make the property an ideal customer
for Agilysys solutions. “Helping Surfsand create deeper
understanding of guests and staff over time so they can
continuously evolve personalized, unique and enhanced experiences
is the perfect role for Agilysys solutions,” Kingsley said. “Our
solutions provide best-of-breed operating performance when deployed
standalone, and also are designed to work together across a
hospitality ecosystem to deliver exponential value as each solution
contributes data to create and utilize a unified profile for each
guest over time. We get energized when working with customers such
as Surfsand who recognize the long-term advantage of using their
hospitality technology systems to enhance guest and staff
experiences and to take satisfaction to a higher level,” Kingsley
added.
Versatile PMS Capabilities Support Efficiency and Deeper
Guest Knowledge
Key drivers for Surfsand’s PMS selection were the ability to
manage a diverse mix of accommodations and amenities; the ability
to leverage efficient cloud-based operations while also maintaining
offline operating integrity during Internet challenges; and rich
digital and mobile options for both guests and staff.
The system also equips staff to see and book available upgrades,
dining and activity reservations and Experience Enhancement
packages in a single session from a single comprehensive view
without switching among different systems. In turn, guests also can
experience personalized offers when booking in advance and while
they are checking in. Intuitive interfaces, simplified workflows,
and groupings of commonly used tasks also make user training
simpler and faster.
Proven Point-of-Sale and Payment Solutions Maximize Security
and Convenience
Agilysys POS and payment solutions enable Surfsand to use a wide
range of traditional fixed-station POS terminals and mobile devices
(across Microsoft Windows, Android and iOS operating systems) to
match the needs and style of different venues and revenue centers
across the property.
Guests can pay for restaurant checks and other transactions
using their mobile phones through one of the first point-to-point
encryption (P2PE) payment solutions for hospitality validated by
the PCI Security Standards Council. Surfsand can deliver secure
electronic payments across guest experiences, including countertop,
table service, EMV, mobile tablet, and signature capture scenarios.
They also can choose from a broad array of U.S. credit card
processors and can easily change equipment as technology
evolves.
“Agilysys has been a terrific partner in helping us to map out
our hospitality technology evolution, and we look forward to
continuing to create new ways to delight guests leveraging the
advanced capabilities these systems enable,” Wilson concluded.
About Agilysys
Agilysys is well known for its long heritage of
hospitality-focused technology innovation. The Company delivers
modular and integrated software solutions and expertise to
businesses seeking to maximize Return on Experience (ROE) through
hospitality encounters that are both personal and profitable. Over
time, customers achieve High Return Hospitality by consistently
delighting guests, retaining staff and growing margins. Customers
around the world include: branded and independent hotels;
multi-amenity resort properties; casinos; property, hotel and
resort management companies; cruise lines; corporate dining
providers; higher education campus dining providers; food service
management companies; hospitals; lifestyle communities; senior
living facilities; stadiums; and theme parks. The Agilysys
Hospitality Cloud™ combines core operational systems for property
management (PMS), point-of-sale (POS) and Inventory and Procurement
(I&P) with Experience Enhancers™ that meaningfully improve
interactions for guests and employees across dimensions such as
digital access, mobile convenience, self-service control, personal
choice, payment options, service coverage and real-time insights to
improve decisions. Core solutions and Experience Enhancers are
combined in Hospitality Solution Studios™ tailored to specific
hospitality settings and business needs. www.agilysys.com
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version on businesswire.com: https://www.businesswire.com/news/home/20230523005297/en/
Media: Jen Reeves, Agilysys, Inc., 770-810-6007,
jennifer.reeves@agilysys.com Kaylee Sims, Arketi Group (for
Agilysys), 404-697-0137, ksims@arketi.com
Investors: Jessica Hennessy, Agilysys, Inc.,
770-810-6116, jessica.hennessy@agilysys.com
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