HEINEKEN launches 2030 Brew a Better World ambitions
HEINEKEN raises the bar with new commitments on the
environment, social sustainability and responsible consumption on a
path to a net zero, fairer and healthier world
- Achieve carbon neutrality in
production by 2030, full value chain by 2040
- Zero waste-to-landfill globally by
2025
- Positive water impact in all
water-stressed areas by 2030
- 30% female leaders in senior
management by 2025, 40% by 2030 on the path to gender balance
- Full roll-out of equal pay and fair
wage programme by 2023
- Social impact initiative in 100% of
markets every year
- Two zero-alcohol options in the
majority of markets by 2023
- Advance partnerships in all markets
to reduce harmful use of alcohol
- Reach a billion consumers with
responsible consumption messages annually; 10% of brand Heineken®
media spend dedicated to responsible consumption
Amsterdam, 22 April
2021 – HEINEKEN today announces its 2030 Brew a Better
World programme, a new set of ambitious commitments aimed at
driving a positive impact on the environment, social sustainability
and the responsible consumption of alcohol.
As an important part of the company’s EverGreen
balanced growth strategy, the 2030 ambitions build on progress made
since the Brew a Better World programme was originally launched in
2009.
“For over 150 years, we’ve been passionate about making a
positive impact on the world around us. We know that we can only
thrive if our people, the planet and the communities around us
thrive,” said HEINEKEN’s CEO and Chairman of the Executive Board
Dolf van den Brink. “We are moving into a decade with even more
complex challenges. Our Brew a Better World vision for 2030 raises
the bar and enables faster progress towards a net zero, fairer and
healthier world. Our new commitments are woven into the fabric of
our balanced growth strategy, EverGreen, putting sustainability and
responsibility front and centre as we write our next chapter. I
want to thank our enthusiastic and committed employees for their
continued passion for this topic. Together, we will do our part to
brew a better world.”
1. On the path to net
zero
impacta. Carbon
neutralityHEINEKEN recently announced a stepped-up
ambition to decarbonise its production by 2030 and its full value
chain by 2040. The company aims for all of its production sites1 to
become carbon neutral, maximising renewable energy and energy
efficiency. As part of this effort, the company aims to cut its
overall emissions2 by 30% by 2030.
From barley to bar and taking a science-based
approach, HEINEKEN will focus on concrete actions to reduce its
carbon footprint working closely with customers, consumers and
suppliers.
To mark its commitments, HEINEKEN is joining
alliances to drive collective forward momentum. The company is a
member of the Business Ambition for 1.5C, the Race to Zero, the
Climate Pledge as well as RE100.
b. Zero
waste
Regarding circularity, HEINEKEN pledges to
eliminate sending waste to landfills from its 166 production sites
by 2025. It will accelerate returnable packaging and will continue
to develop innovative packaging such as its latest recyclable Green
Grip packaging in the UK, which replaces single-use plastic rings
in multipack cans, saving 500 tonnes of plastic every year.
c. Positive water
impact
Water is essential to life and critical to the
brewing process. Therefore, water has always been central to
HEINEKEN’s environmental commitments. As part of the 2030 targets,
HEINEKEN will further reduce its average water usage to 2.6
hectoliters per hectoliter (hl/hl) in water-stressed areas and 2.9
hl/hl worldwide. The company will also fully balance its water used
in products in water-stressed areas as it is doing in Mexico,
Spain, Egypt and Malaysia. It will also maximize reuse and
recycling of its water in water-stressed areas and continue to
collaborate with other stakeholders through water funds and
alliances to support the health of watersheds.
HEINEKEN has already replenished six billion
litres of water through various projects and has a dozen sites in
water-stressed areas that are fully water-balanced. It also
recently joined the launch of the UN Global Compact’s Water
Resilience Coalition, an industry-driven initiative to reduce water
stress by 2050.
2. On the path to an
inclusive, fair and equitable company and
worlda. Embrace
inclusion and diversityHEINEKEN’s 2030 commitments
raise the company’s social sustainability ambitions including a
continued focus on inclusion and diversity.
While today the percentage of women represented
in senior management at HEINEKEN has doubled from a decade ago,
much opportunity remains. For the first time, HEINEKEN is
establishing an external gender commitment to increase women
represented in senior management to 30% by 2025 and 40% by 2030 on
the path to gender balance.
By 2023, at least 65% of country leadership
teams in each region will be comprised of regional nationals with
the aim of enhancing cultural diversity and local leadership
representation. Also by 2023, all managers globally will be trained
in inclusive leadership practices building on the thousands who
have already received training to-date.
With the aim of ensuring all of its more than
80,000 global employees feel a deep sense of belonging, HEINEKEN
fosters a community of over 100 inclusion and diversity
ambassadors. These ambassadors, in close partnership with their
local leadership teams, help curate action plans that address
locally relevant challenges to ensure continual progress on topics
like culture, race, gender and beyond.
In support of its inclusion commitments,
HEINEKEN recently signed France’s most respected LGBT+ inclusion
charter. In addition, America’s largest LGBT + civil rights
organisation recognised HEINEKEN’s Mexico team with a top rating
for inclusive policies and practices.
b. Fair and safe
workplaceHEINEKEN commits to equal pay for equal work
between female and male colleagues. The company will have assessed
all countries and have action plans in place for any remaining gaps
no later than 2023.
Moreover, leveraging new, customized third-party
assessments as a benchmark, every employee will earn not just a
minimum legal wage but rather a fair wage3 no later than 2023, with
a focus on the most vulnerable communities.
Beyond HEINEKEN’s direct employees, the company will
continue its work to ensure fair living and working
standards for third party employees and brand promoters in line
with its commitment to the Consumer Goods Forum Human Rights
Coalition and actions to date.
As in the past, HEINEKEN will also continue its
strong commitment to safety, human rights and business conduct.
c. Impact on
communitiesHEINEKEN is establishing social impact
initiatives in every market supporting one or more of the UN
Sustainable Development Goals. It will also continue to support
smallholder farmers by sourcing agricultural ingredients in Africa,
aiming for a 50% increase in volume by 2025 compared to 2020.
3. On the
path to moderation and
no harmful use of
alcohola. Always a
choiceFor HEINEKEN, Brew a Better World also means
empowering consumers by providing choice, transparency and with
zero tolerance for the harmful use of alcohol.
Building on the success of Heineken® 0.0, as of
2020 HEINEKEN has over 130 non-alcoholic line extensions. The
company will continue to invest in innovations across its low and
non-alcoholic portfolio to make it increasingly easier for
consumers to reach for a low or non-alcoholic option depending on
their preference and the occasion. By 2023, the company will ensure
two zero-alcohol options are available in the majority of its
markets.
b. Addressing harmful
useIn addition, HEINEKEN continues to be strongly
committed to tackling the harmful use of alcohol. Where it has
businesses, HEINEKEN will continue to cultivate local partnerships
to address alcohol harm including topics like the prevention of
underage drinking, drink-driving and binge drinking.
c. Champion
moderation HEINEKEN will use the power and reach
of its flagship brand and commits 10% of all Heineken® media spend
to advance responsible consumption campaigns, to achieve the
ambition to reach one billion people with moderation messaging
every year.
Additional information about HEINEKEN’s Brew a
Better World ambition and 2030 commitments can be found here. The
company will continue to publish progress against its commitments
annually.
To learn more, please join the upcoming What’s
Brewing Investor Seminar on 11 May at 14:00 CET / 13:00 GMT.
Press
enquiriesSarah Backhouse / Michael FuchsE-mail:
pressoffice@heineken.com Tel: +31-20-5239-355 |
Investor
and analyst enquiriesFederico Castillo Martinez / Janine
Ackermann / Robin AchtenE-mail: investors@heineken.comTel:
+31-20-5239-590 |
About HEINEKENHEINEKEN is the
world's most international brewer. It is the leading developer and
marketer of premium beer and cider brands. Led by the Heineken®
brand, the Group has a portfolio of more than 300 international,
regional, local and specialty beers and ciders. HEINEKEN is
committed to innovation, long-term brand investment, disciplined
sales execution and focused cost management. Through "Brew a Better
World", sustainability is embedded in the business. HEINEKEN has a
well-balanced geographic footprint with leadership positions in
both developed and developing markets. It employs over 80,000
employees and operates breweries, malteries, cider plants and other
production facilities in more than 70 countries. Heineken N.V. and
Heineken Holding N.V. shares trade on the Euronext in Amsterdam.
Prices for the ordinary shares may be accessed on Bloomberg under
the symbols HEIA NA and HEIO NA and on Reuters under HEIN.AS and
HEIO.AS. HEINEKEN has two sponsored level 1 American Depositary
Receipt (ADR) programmes: Heineken N.V. (OTCQX: HEINY) and Heineken
Holding N.V. (OTCQX: HKHHY). Most recent information is available
on HEINEKEN’s website. Follow us on
LinkedIn, Twitter and
Instagram.
1 Includes breweries, soft drinks and malting plants2 Scope 1, 2
and 33 A fair wage is often higher than the minimum wage and should
be sufficient for a decent standard of living, covering the basic
needs for the employee and his or her family: from food, housing
and education to healthcare, transportation and some discretionary
income and savings
- Press release HEINEKEN Brew a Better World (22_4_2021)
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