AgraFlora Organics “THC Antidote” to Feature Endorsement From Famed Celebrity Cannabis Activist; Provides Guidance Regard...
July 11 2019 - 3:05AM
AgraFlora Organics International Inc.
(“
AgraFlora” or the “
Company”)
(
CSE: AGRA) (Frankfurt: PU31) (OTCPK: PUFXF),
a growth oriented and diversified international cannabis company,
is pleased to provide the following corporate development updates
regarding its exclusive domestic Canadian sub-license of the True
Focus product suite and proprietary intellectual property (“IP”)
portfolio.
Comprehensive research and development (“R&D”), as well as
data-driven brand-building initiatives are underway at the parent
company domicile of True Focus, which in turn will benefit
AgraFlora via the enhancement of its marketing toolkit as it
embarks upon its go-to-market strategy for the product. Specific
product highlights and R&D guidance include:
- Completed production series of commercial vignettes featuring a
famed cannabis rights activist,
https://agraflora.com/brands/true-focus/;
- Optimization of social media campaign via assistance of expert
advisory group;
- R&D of Nano-encapsulated product version for higher
effectiveness;
- R&D of additional product formulations aimed at energy and
sleep;
- Investigation and assessment of potential clinical trials by
way of randomized, placebo-controlled, cross over design, pilot
study to evaluate the effect of True Focus spray on healthy
subjects after consuming cannabinoids.
True Focus’ all natural, nutraceutical product formulations are
designed to mitigate the negative side effects associated with
excessive tetrahydrocannabinol (“THC”) consumption and are
considered ‘patent-pending’ by way of a United States Patent and
Trademark Office (“USPTO”) patent application. Delivered to
the end consumer via a pocket sized, user-friendly spray bottle,
True Focus’ revolutionary formulations are designed to be ingested
in a sublingual manner.
Recreational cannabis consumption for the purpose of achieving
desired levels of euphoric or psychoactive effects, can at times
lead to adverse and unwanted side effects, given the lack of
consistent dose distinction or historical use. True Focus’
patent-pending formulation offers a unique solution to alleviating
undesirable symptoms associated with a “THC overdose”.
Brandon Boddy, Chairman and Chief Executive Officer of AgraFlora
stated: “Despite the many positive reasons for which people choose
to use cannabis, the fact remains that overconsumption is a risk
and it is well documented that excessive cannabis consumption can
cause a myriad of undesirable adverse effects. We encourage both
current and prospective shareholders alike to watch AgraFlora’s
True Focus THC Antidote celebrity endorsement, available at
https://agraflora.com/brands/true-focus/.
As reported by the CBC, Quebec Poison Control has indicated that
the number of reported cases of ‘cannabis poisoning’ has more than
tripled in the province since recreational legalization passed in
the fall of 2018. Further, with the upcoming addition of
edible cannabis form-factors into the legalization framework, risk
of overconsumption via novice and experienced users alike shall
presumably persist if not increase. As such, we are excited
about the prospects for a patent-pending nutraceutical product that
offers the potential to lessen some of the negative side effects
associated with excessive cannabis consumption.
As a complement to our growing and diversified portfolio of
robust downstream cannabis assets, we believe that True Focus
represents a strong accompaniment to our suite of products
offerings.”
About AgraFlora Organics International Inc.
AgraFlora Organics International Inc. is a growth oriented and
diversified company focused on the international cannabis industry.
It owns an indoor cultivation operation in London, ON and is a
joint venture partner in Propagation Service Canada and its
large-scale 2,200,000 sq. ft. greenhouse complex in Delta, BC. The
Company has a successful record of creating shareholder value and
is actively pursuing other opportunities within the cannabis
industry. For more information please visit: www.agraflora.com.
ON BEHALF OF THE BOARD OF DIRECTORS
Brandon Boddy Chairman & CEOT: (604) 682-2928
For additional information:
AgraFlora Organics International Inc. Tim
McNultyE: ir@agraflora.com T: (800) 783-6056 |
For French inquiries: Remy
Scalabrini, Maricom Inc.E: rs@maricom.ca T: (888)
585-MARI |
The CSE and Information Service Provider have
not reviewed and does not accept responsibility for the accuracy or
adequacy of this release.
Forward-looking Information Cautionary
Statement
Except for statements of historic fact, this
news release contains certain "forward-looking information" within
the meaning of applicable securities law. Forward-looking
information is frequently characterized by words such as "plan",
"expect", "project", "intend", "believe", "anticipate", "estimate"
and other similar words, or statements that certain events or
conditions "may" or "will" occur. Forward-looking statements are
based on the opinions and estimates at the date the statements are
made, and are subject to a variety of risks and uncertainties and
other factors that could cause actual events or results to differ
materially from those anticipated in the forward-looking statements
including, but not limited to delays or uncertainties with
regulatory approvals, including that of the CSE. There are
uncertainties inherent in forward-looking information, including
factors beyond the Company’s control. There are no assurances that
the business plans for AgraFlora Organics described in this news
release will come into effect on the terms or time frame described
herein. The Company undertakes no obligation to update
forward-looking information if circumstances or management's
estimates or opinions should change except as required by law. The
reader is cautioned not to place undue reliance on forward-looking
statements. Additional information identifying risks and
uncertainties that could affect financial results is contained in
the Company’s filings with Canadian securities regulators, which
are available at www.sedar.com.
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