REA Group Joins News Corp and Softbank in
Strengthening India’s Digital Real Estate Sector
US$55 Million Fresh Investment in the Joint
Entity is the Largest Investment in India’s Digital Real Estate
Sector in the Last Two Years
PropTiger.com and Housing.com, two of India’s leading online
real estate service providers, today announced they will come
together to become India’s largest online real estate services
company.
As part of the transaction, REA Group Limited (ASX: REA) will
invest US$50 million in the joint entity, with an affiliate of
Softbank Group Corp, investing US$5 million.
News Corp (NASDAQ: NWS, NWSA)(ASX: NWS, NWSLV) remains the
largest shareholder of PropTiger, and also owns 61.6% of REA Group.
Representatives of REA and Softbank will join the board of the
joint entity, which will continue to be chaired by a News Corp
representative.
Henry Ruiz, Chief Digital Officer, REA Group, Simon Barnett,
Sales Director, News Corp and Jonathan Bullock, MD, Softbank Group
International will join Raju Narisetti (chair), Ravi Adusumalli
from SAIF Partners and Prashanth Prakash from Accel Partners as
investor directors on the board of the joint entity.
Dhruv Agarwala, co-founder and CEO of
PropTiger, will serve as CEO of the joint entity. Jason
Kothari, CEO of Housing.com, who has skillfully steered the
company and strengthened the brand among Indian internet
users, has decided to move on to pursue other
opportunities in the Indian Internet space. He will continue to be
an advisor to the joint entity through the end of February,
2017.
The joint entity will draw on strengths of PropTiger,
Housing.com and Makaan.com to offer a unique holistic experience to
consumers, real estate developments, brokers and homeowners.
PropTiger is the largest online residential real estate brokerage
firm, having completed transactions worth $1.5 billion since
its founding in 2011,
while Housing.com is India’s most popular
online platform for buying and selling homes, receiving over four
million visits every month.
The joint entity will be the only player in
India offering the full range of online and
offline services in the real estate space, such
as personalized search, virtual viewing, site visits, legal
and financial diligence, negotiations,
property registration, home loans and post- sales
service.
By 2030, India is expected to be the 3rd largest real
estate market in the world with the sector contributing to over 15%
of national GDP. The joint PropTiger-Housing.com
entity is exceptionally well positioned to win the digital
real estate market in India with its unique capabilities and a
strong set of institutional investors, which also include SAIF
Partners, Accel Partners and Nexus Venture Partners.
Commenting on the investment, REA Group CEO Tracy
Fellows said “India is an important part of our
international growth strategy. We believe in the potential of the
Indian real estate market. REA invests in companies that are
leaders in their markets. The joint entity will
have access to REA Group’s expertise and know-how from its
operations across the globe.”
News Corp Chief Executive Robert
Thomson welcomed the development saying, “Our investments
in PropTiger, REA Group and Move, Inc. are testimony to our faith
in the potential of the global digital real estate market, of which
we are now the largest player. With 1.2 billion people and a
rapidly growing economy and middle class, India’s future as a real
estate powerhouse is exceptionally bright, and we’re proud to be a
part of this expanding sector. Clearly there is a compelling
commercial purpose to the deal, but we also firmly believe in
providing transparency, analysis and insight so that all Indian
families, regardless of traditional background or means, will have
a better understanding of the property market.”
Softbank Group International MD Jonathan
Bullock said, “Housing is very well established
as an online real estate platform brand and we have been
working with the management team to create strong execution
capabilities to offer full stack services under one
umbrella. PropTiger has already created a great
transaction engine. We have full confidence in the management
team and will continue to support them. We would particularly like
to thank Jason for his leadership and wish him well for his future
endeavor.”
The union will immediately strengthen PropTiger’s full stack
Online-to-Offline (O2O) services proposition. In April, 2015,
PropTiger acquired online classifieds platform Makaan.com to launch
India’s first O2O platform, aiding consumers throughout their home
buying journey, from initial search and discovery to the final step
of transaction closure.
Speaking on the partnership, Dhruv
Agarwala, Co-founder & CEO
of PropTiger said, “We are excited to join hands with
Housing.com. The deal is a continuation of our efforts to bring
best in class services to consumers and create a unified technology
driven platform that is capable of serving all needs of consumers,
developers and brokers with respect to buying selling and renting
of homes. Housing has established itself as a formidable online
brand and we admire its consumer centric product
innovation. The timing of this deal is just right.”
Jason Kothari, CEO
of Housing.com added, “I am proud
of the exceptional progress the Housing team and investors have
achieved together in the past 18
months. Housing.com’s partnership with PropTiger is the
next transformational step to realize our vision of becoming a
full-service online-to-offline real estate services company.
Housing.com and PropTiger share
similar values - to provide trust, transparency and
simplicity to the home buying journey. The joint entity will be
well-positioned to establish market leadership in
a large and rapidly changing marketplace. As I move on
to my next opportunity, I am glad to leave behind a
strong foundation.”
Another major highlight of the deal is the strategic investment
by REA Group in the combined entity. REA is the leading digital
real estate company in Australia and in February 2016, acquired
control of Southeast Asia’s digital real estate
company iProperty, which leads the industry in
Malaysia and has a significant presence in Hong
Kong, Indonesia and Thailand. REA also owns a significant stake in
Move, Inc., which was acquired by News Corp in November, 2014.
Move operates realtor.com, which has since become the second
largest digital real estate
company in the US.
The new investment in the PropTiger-Housing.com combination is
another step in REA Group’s strategy, along with News Corp, to
become market leaders in Asia.
*Note to Editors:
Over the last 3 years, PropTiger has grown organically as well
as through acquisitions to create a unique bouquet of services
targeting various stakeholders in residential real estate.
PropTiger DataLabs provides market intelligence, data analytics and
consulting services to developers, institutional investors and home
finance companies. PropTiger has developed best in class 3D
visualization and Virtual Reality capabilities through acquisition
of Bangalore based Out of Box Interactions (OOBI) in 2015 and
Gurgaon based 3DPhy in August, 2016.
Over the past one and a half years, Housing.com has delivered
exceptional operating results as the company went through a
successful business turnaround and it has now become the most
popular online platform for home buying and selling in India.
Compared to last year, on a monthly basis, the company’s revenues
have grown by 400%, costs have decreased by 70%, platform visits
have increased by 215% from 1.3 million to 4.1 million and the
number of homes listed has increased by over 450% from 110,000
listings to 630,000 listings. Previously, Housing.com also made key
strategic acquisitions, including India’s largest online real
estate discussion form, IREF, project due diligence and collateral
risk monitoring services company, RealtyBI, and developer CRM
player, HomeBuy360.
The product components of both PropTiger and Housing.com will
make the joint entity a truly integrated service provider with a
unique and powerful capability to serve all stakeholders under one
umbrella.
About PropTiger: PropTiger.com is a
leading online real estate firm in India that offers a one-stop
platform to home buyers. Using the platform, a homebuyer can search
for homes, shortlist, visit, finalise, arrange home loans or legal
services and, finally, buy the property. Listing an exhaustive
range of properties, PropTiger.com not only offers researched
information on the locality and very detailed descriptions of the
listed properties but also offers the best advice on
buying, selling and investing in real estate in India.
PropTiger.com is funded by News Corp, SAIF Partners
and Accel Partners among others.
With PropTiger’s acquisition of brands such
as makaan.com and OOBI in the recent
past, homebuyers now have access to
a full stack of services – from online search to
assistance with transactions. Since its
inception, PropTiger.com has sold homes
worth Rs 10,000 crore to more than 15,000 happy
customers.
About Housing.com: Housing.com is one of the fastest
growing companies in the Indian online real estate space. Born out
of the need to simplify the search for a home, free of fake
listings and endless site visits, it has created a unique property
search platform that filled the gaps left by others in the market.
Housing.com is poised to become the most trusted place to find a
home in India.
About REA Group Limited: (www.rea-group.com): REA Group
Limited ACN 068 349 066 (ASX:REA) (“REA Group”) is a multinational
digital advertising business specialising in property. REA Group
operates Australia’s leading residential and commercial property
websites, realestate.com.au and realcommercial.com.au, European
sites casa.it, atHome.lu and immoRegion.fr, Chinese property site
myfun.com and a number of property portals in Asia via its
ownership of iProperty Group. REA Group also has a significant
shareholding in US based Move, Inc.
About News Corp: News Corp (NASDAQ: NWS, NWSA;
ASX: NWS, NWSLV) is a global, diversified media and information
services company focused on creating and distributing authoritative
and engaging content to consumers throughout the world. The company
comprises businesses across a range of media, including: news and
information services, book publishing, digital real estate
services, and cable network programming
and pay-TV distribution in Australia. Headquartered in
New York, the activities of News Corp are conducted primarily in
the United States, Australia, and the United Kingdom. More
information: http://www.newscorp.com.
About SoftBank Group: The SoftBank Group is a
global technology player that aspires to drive the Information
Revolution. The SoftBank Group is comprised of the holding company
SoftBank Group Corp. (TOKYO: 9984) and its global portfolio of
companies, which includes advanced telecommunications, Internet
services, AI, smart robotics, IoT and clean energy technology
providers. In September 2016, ARM Holdings plc, the world’s leading
semiconductor IP company, joined the SoftBank Group. To learn more,
please visit www.softbank.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20170109006498/en/
PropTiger:Genesis BMAakash Aggarwal, +91
9711209240aakash.aggarwal@bm.comorZeenat Khan, +91 9821076532VP,
Corporate Communicationszeenat.khan@housing.comorREA GroupNatalie Cerny, +61 407 487 221Group
Manager – Corporate Affairs and
CommunicationsNatalie.cerny@rea-group.comorNews CorpJim Kennedy, +1 212-416-4064Chief
Communications Officerjkennedy@newscorp.com
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