Arbitron Wins Emmy(R) Award for Broadcast Audience Measurement Technology
January 08 2010 - 12:14AM
PR Newswire (US)
LAS VEGAS and COLUMBIA, Md., Jan. 8 /PRNewswire-FirstCall/ --
Arbitron, Inc. (NYSE:ARB) was awarded an Emmy® Award for Broadcast
Audience Measurement Technology last night at the 61st Annual
Technology and Engineering Emmy® Awards, held during the 2010
International Consumer Electronics Show (CES) at the Mandalay Bay
in Las Vegas. Arbitron was honored by the National Academy of
Television Arts & Sciences for its innovative technology, the
Portable People Meter(TM) (PPM(TM)), noting the significant impact
that this technological advancement has had on television audience
measurement. The PPM service is an objective, passive electronic
measurement system which employs a small mobile phone-sized device
that travels with an individual and keeps a record of their
exposure to encoded audio. "Arbitron is honored that the National
Academy of Television Arts & Sciences has recognized our
contribution to the advancement of media measurement," said Michael
Skarzynski, Chief Executive Officer and President at Arbitron Inc.
"Media consumption is evolving and it's becoming more important
than ever to understand the role all media play in individual
consumers' lives. Arbitron's PPM technology gives broadcasters the
capability to focus on individual consumers, wherever and whenever
they access encoded media." "These are truly dynamic and exciting
times for the television industry, and these Emmy® Award winners
were rewarded for their significant impact in enhancing the
consumer viewing experience," said Herb Granath, Chairman, National
Academy of Television Arts & Sciences. "Of this esteemed group,
we are pleased to commend technology and engineering professionals
who contribute to the on-going development of technology that
revolutionizes television." The National Academy of Television Arts
and Sciences (NATAS) has presented the Emmy® Awards for Outstanding
Achievement in Engineering /Technical Development since 1948. For
the fourth year, the Awards will be presented at the International
CES. Awards are presented to an individual, company, or to a
scientific or technical organization for developments and/or
standardization involved in engineering technologies which either
represent an extensive improvement on existing methods or are so
innovative in nature that they materially have affected the
transmission, recording or reception of television. "This award
would not have been possible without the dedication of our growing
community of more than 30,000 panelists across the U.S.," said
Skarzynski. "It's their commitment to carrying the PPM device that
allows us to give media and advertisers the insight they need to
make intelligent business decisions." About the Portable People
Meter Service The PPM media measurement service measures exposure
to media, including broadcast, cable and satellite television;
terrestrial, satellite and online radio as well as cinema
advertising and many types of place-based electronic media. The
innovative PPM technology and the people behind it have been
honored as Time Magazine's "Invention of the Year for 2007;" the
Research Business Report, the leading marketing research
publication; and by EE Times, the leading electronics industry
publication. About Arbitron Arbitron Inc. (NYSE:ARB) is a media and
marketing research firm serving the media - radio, television,
cable, online radio and out-of-home-as well as advertisers and
advertising agencies. Arbitron's core businesses are measuring
network and local-market radio audiences across the United States;
surveying the retail, media and product patterns of local market
consumers; and providing application software used for analyzing
media audience and marketing information data. The company has
developed the Portable People Meter device, a new technology for
media and marketing research. Portable People Meter(TM) and PPM(TM)
are marks of Arbitron Inc. PPM ratings are based on audience
estimates and are the opinion of Arbitron and should not be relied
on for precise accuracy or precise representativeness of a
demographic or market. DATASOURCE: Arbitron Inc. CONTACT: Jessica
Benbow of Arbitron Inc., +1-410-312-8363, Web Site:
http://www.arbitron.com/
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