EA SPORTS FC™ Announce New Sponsorship of UEFA’s Women in Football Leadership Programme
March 19 2024 - 5:00AM
Business Wire
2024 UEFA Women in Football Leadership
Programme, Presented by EA SPORTS FC, will support over 30 women
from across the industry, taking place in August, in Nyon,
Switzerland
Today, in celebration of Women’s History Month, EA SPORTS FC
announced a new sponsorship deal with long-standing partners UEFA,
to become title partners of their Women In Football Leadership
Programme (WFLP).
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Photo credit: EA SPORTS
Now in its tenth year, the WFLP is an annual week-long
programme, supported by the IMD Business School, aimed at advancing
the careers of women capable of influencing the football industry,
both today and in the future. The programme has been running since
2014, benefitting over 240 women so far.
This year’s programme, in partnership with EA SPORTS FC, will
take place in August at the UEFA headquarters in Nyon, Switzerland,
supporting over 30 women from across the football industry, with
candidates selected based on their future potential in the world of
football. Involving key-note speeches from existing leaders in the
industry, a variety of group training sessions, as well as
one-on-one-coaching, the WFLP is designed to improve leadership
skills, encourage networking and build self-confidence in order for
the participants to achieve their full potential.
Andrea Hopelain, GM & SVP of Publishing at EA SPORTS says:
“Women’s History Month is all about celebrating the achievements of
women and what better way for us to do this than partner with UEFA
to support this fantastic programme. In line with this year’s
Women’s History Month theme of inspiring inclusion, we’re really
proud to be paving the path for women within our organization and
the wider industry to become leaders in the world of football.”
Thomas Junod, Head of the UEFA Academy adds: “We are thrilled to
welcome EA SPORTS FC as the new presenting partner for our
well-established UEFA Women in Football Leadership Programme. This
unparalleled initiative champions the advancement of women poised
to shape the future of football, offering a dynamic platform for
exchange, networking, and empowerment. The inclusion of
participants from EA SPORTS will inject fresh, innovative ideas and
perspectives into our conversations.”
This programme sponsorship builds on multiple commitments from
EA SPORTS FC to champion women in football, following on from the
EA SPORTS Women’s Football Summit in 2022, at which a number of
initiatives were announced, as well as this year’s addition of
women into Ultimate Team™ in EA SPORTS FC 24.
Further details on this year’s programme will be announced via
our EA SPORTS LinkedIn channel and on the UEFA Academy website.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital
interactive entertainment. The Company develops and delivers games,
content and online services for Internet-connected consoles, mobile
devices and personal computers.
In fiscal year 2023, EA posted GAAP net revenue of approximately
$7.4 billion. Headquartered in Redwood City, California, EA is
recognized for a portfolio of critically acclaimed, high-quality
brands such as EA SPORTS FC™, Battlefield™, Apex Legends™, The
Sims™, Madden NFL, Need for Speed™, Titanfall™, Plants vs. Zombies™
and F1®. More information about EA is available at
www.ea.com/news.
EA, EA SPORTS, EA SPORTS FC, Frostbite, Battlefield, Need for
Speed, Apex Legends, The Sims, Titanfall and Plants vs. Zombies are
trademarks of Electronic Arts Inc. John Madden, NFL, and F1 are the
property of their respective owners and used with permission.
Category: EA Sports
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