CINCINNATI, Feb. 5, 2024
/PRNewswire/ -- The E.W. Scripps Company (NASDAQ: SSP) has
hired Tony Song, a seasoned media
sales and marketing executive, to the newly created role of head of
network sales and advanced TV, effective Feb. 7.
Song will spearhead Scripps' go-to-market strategy and drive
long-term revenue growth across all Scripps' national assets, with
a strong focus on advanced TV, connected TV, sports and news.
With over 25 years of industry experience, Song joins Scripps
from AMC Networks, where he served as senior vice president of ad
sales and partnerships. In this role, he led the ad sales and
partnership team responsible for revenue across the network's
national media platforms, including linear, digital, connected TV,
programmatic, advanced advertising and social media platforms, as
well as on-site events and branded content. Prior to AMC
Networks, Song led East Coast national media sales for BET and
steered national television buying for media agencies MediaEdge,
Universal McCann and BBDO.
Scripps Chief Revenue Officer Brian
Norris says Song's strong industry relationships and deep
understanding of the national and CTV marketplaces will help
Scripps continue to capture value from industry
disruption.
"Scripps has a long history of adapting to meet the shifting
needs of the audiences, clients and agency partners we serve,"
Norris said. "As we continue to grow our portfolio of high-quality
news, premium sports and addictive entertainment programming, Tony
is the ideal leader to help Scripps into this next chapter of our
storied history.
"He has an impressive track record of leading national teams to
deliver innovative solutions for partners and brands, and his
understanding of data-driven linear and addressable capabilities
will be a tremendous asset for us."
Song holds a bachelor's degree from the University of
Albany in New York. He has been named to Cablefax's
Diversity List from 2017-2022. He will be based in New York.
Media contact: Becca
McCarter, The E.W. Scripps Company, (513) 410-2425,
rebecca.mccarter@scripps.com
Investor contact: Carolyn
Micheli, The E.W. Scripps Company, (513) 977-3732,
Carolyn.micheli@scripps.com
About Scripps
The E.W. Scripps Company (NASDAQ: SSP) is a diversified media
company focused on creating a better-informed world. As one of the
nation's largest local TV broadcasters, Scripps serves communities
with quality, objective local journalism and operates a portfolio
of more than 60 stations in 40+ markets. Scripps reaches households
across the U.S. with national news outlets Scripps News and Court
TV and popular entertainment brands ION, Bounce, Defy TV, Grit, ION
Mystery and Laff. Scripps is the nation's largest holder of
broadcast spectrum. Scripps is the longtime steward of the Scripps
National Spelling Bee. Founded in 1878, Scripps' long-time motto
is: "Give light and the people will find their own way."
View original content to download
multimedia:https://www.prnewswire.com/news-releases/scripps-hires-media-industry-executive-tony-song-to-lead-national-network-sales-and-advanced-tv-302053539.html
SOURCE The E.W. Scripps Company