Form 8-K - Current report

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 8-K

CURRENT REPORT

PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934

Date of report (Date of earliest event reported): January 16, 2024

Rumble Inc.
(Exact name of registrant as specified in its charter)

Delaware		001-40079		85-1087461
(State or other jurisdiction of incorporation)		(Commission File Number)		(I.R.S. Employer Identification Number)

444 Gulf of Mexico Dr

Longboat Key, FL 34228
(Address of principal executive offices, including zip code)

Registrant’s telephone number, including area code: (941) 210-0196

(Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

☐	Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

☐	Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

☐	Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

☐	Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:

Title of each class	Trading Symbol(s)	Name of each exchange on which registered
Class A common stock, par value $0.0001 per share	RUM	The Nasdaq Global Market
Redeemable warrants, each whole warrant exercisable for one share of Class A common stock at an exercise price of $11.50 per share	RUMBW	The Nasdaq Global Market

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

Emerging growth company ☒

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Item 7.01. Regulation FD Disclosure.

On January 16, 2024 Rumble Inc. published a blog post. A copy of the blog post is furnished hereto as Exhibit 99.1 and incorporated herein by reference.

Item 9.01. Financial Statements and Exhibits.

(d) Exhibits

Exhibit No.		Description
99.1		Blog post dated January 16, 2024
104		Cover Page Interactive Data File (embedded with the Inline XBRL document)

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

	Rumble Inc.

Date: January 16, 2024	By:	/s/ Michael Ellis
	Name:	Michael Ellis
	Title:	General Counsel and Corporate Secretary

Exhibit 99.1

Update on Automated Channel Syncs from YouTube

Recently, many content creators have encountered difficulty with Rumble’s tool that automatically imports videos from their YouTube channel to Rumble, commonly known as the “YouTube Sync” tool. Content creators have expressed their frustration to us, so we want to provide background and an update on the situation.

In the summer of 2021, we reached out to YouTube about a feature that would allow Rumble creators to add videos automatically from their YouTube channel without going through a cumbersome manual process. Without an automatic sync feature, creators who have large content libraries on YouTube would be stuck there indefinitely, even if they no longer prefer the platform or want the benefit of being on multiple platforms, because it would be nearly impossible to transfer their content library manually. We have also long allowed a reciprocal feature for syncing Rumble videos to YouTube.

Given our ongoing litigation with Google, we contacted YouTube through their lawyers, and they agreed that we could implement a YouTube to Rumble sync feature that improves the experience for creators on both platforms.

Everything functioned smoothly for more than two years. This fall, without any prior notice or communication, YouTube began blocking the automatic syncs or slowing them down to a snail’s pace. We, however, have not disabled the automatic Rumble-to-YouTube feature.

This decision by Google has harmed creators’ ability to add content to their Rumble channels, and it has significantly reduced the average number of hours of video uploaded to the Rumble platform each day.

We have been in contact with YouTube’s lawyers again to try to resume syncs to the benefit of creators on both platforms. After weeks of discussions, YouTube has still not informed us whether or when they will allow the resumption of automatic syncing to our platform. Meanwhile, creators and users who want to use multiple platforms are forced to go through the burdensome process of uploading videos one-by-one to multiple platforms.

We will provide updates and additional information to our creators as it becomes available.

Cover	Jan. 16, 2024
Document Type	8-K
Amendment Flag	false
Document Period End Date	Jan. 16, 2024
Entity File Number	001-40079
Entity Registrant Name	Rumble Inc.
Entity Central Index Key	0001830081
Entity Tax Identification Number	85-1087461
Entity Incorporation, State or Country Code	DE
Entity Address, Address Line One	444 Gulf of Mexico Dr
Entity Address, City or Town	Longboat Key
Entity Address, State or Province	FL
Entity Address, Postal Zip Code	34228
City Area Code	941
Local Phone Number	210-0196
Written Communications	false
Soliciting Material	false
Pre-commencement Tender Offer	false
Pre-commencement Issuer Tender Offer	false
Entity Emerging Growth Company	true
Elected Not To Use the Extended Transition Period	false
Class A common stock, par value $0.0001 per share
Title of 12(b) Security	Class A common stock, par value $0.0001 per share
Trading Symbol	RUM
Security Exchange Name	NASDAQ
Redeemable warrants, each whole warrant exercisable for one share of Class A common stock at an exercise price of $11.50 per share
Title of 12(b) Security	Redeemable warrants, each whole warrant exercisable for one share of Class A common stock at an exercise price of $11.50 per share
Trading Symbol	RUMBW
Security Exchange Name	NASDAQ

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