Brands Unite to Reimagine Fitness Offerings that will Inspire
New Audiences to Move
NEW
YORK, Jan. 4, 2024 /PRNewswire/ -- Peloton
(NASDAQ: PTON), the leading connected fitness platform, and TikTok,
the leading destination for short-form mobile video, today
announced an exclusive partnership to bring Peloton's world-class
workout content to the TikTok community. Together the two brands
will merge culture and creativity to inspire a new generation of
fitness content and creators.
This will result in a new fitness hub on TikTok – #TikTokFitness
– on which Peloton will have a dedicated, co-branded hub that
houses custom Peloton content: #TikTokFitness Powered by
Peloton. This marks the first time Peloton will produce bespoke
social content for a partner outside of Peloton-owned channels.
Content will include select live Peloton classes with and without
equipment required, original Instructor series, ongoing creator
partnerships, Peloton class clips, and celebrity collaborations,
all accessible via the #TikTokFitness hashtag, curated on the
Peloton hub.
"Peloton and TikTok both move at the speed of culture to better
serve our respective audiences," said Oli
Snoddy, Vice President of Consumer Marketing at Peloton. "We
collectively recognize the way people engage with fitness is
constantly changing. Our team is excited to complement TikTok's
already burgeoning fitness content by introducing the magic of
Peloton to new audiences, and in completely new ways."
With 1 billion active TikTok users globally, #TikTokFitness has
the potential to deeply inspire and positively impact content in
the wellbeing space in a new and creative way. Peloton's recent
Anyone. Anytime. Anywhere. brand evolution – which will
prominently ground the look and feel of the Peloton hub – will be
authentically integrated into the curated content hub, reinforcing
the brand's commitment to making fitness more accessible.
"Culture, communities and conversations live on TikTok and this
offers brands an opportunity to deeply connect with their
audiences. When it comes to the fitness category, we have thousands
of communities coming together to connect on everything from
#thefitnessjourney to bonding as #runnersoftiktok," said
Sofia Hernandez, Global Head of
Business Marketing at TikTok. "We're thrilled that this
partnership will bring inspirational fitness content and entertain
Peloton users who come to TikTok to learn, connect with
instructors, share fitness journeys, and find community."
The #TikTokFitness Powered by Peloton hub will be
available in the US, UK, and Canada.
About Peloton:
Peloton (NASDAQ: PTON), provides
Members with expert instruction, and world class content to create
impactful and entertaining workout experiences for anyone, anywhere
and at any stage in their fitness journey. At home, outdoors,
traveling, or at the gym, Peloton brings together immersive
classes, cutting-edge technology and hardware, and the Peloton App
with multiple tiers to personalize the Peloton experience [with or
without equipment]. Founded in 2012 and headquartered in
New York City, Peloton has
millions of Members across the US, UK, Canada, Germany, Australia, and Austria. For more information, visit
www.onepeloton.com.
About TikTok:
TikTok is the leading destination for short-form mobile video. Our
mission is to inspire creativity and bring joy. TikTok's global
headquarters are in Los Angeles
and Singapore, and its offices
include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
PRESS CONTACTS:
Peloton
Letena Lindsay
press@onepeloton.com
TikTok
Hannah Lewis
pr@tiktok.com
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SOURCE Peloton