BEIJING, Oct. 23,
2023 /PRNewswire/ -- Asia's leading streaming platform iQIYI has
signed a strategic partnership letter of intent with the Tourism
Authority of Thailand (TAT) today
in Beijing at a ceremony attended
by Thailand Prime Minister Srettha
Thavisin, Governor of TAT Thapanee Kiatphaibool, iQIYI President of
movies and overseas business group Yang Xianghua, as well as
representatives from seven Chinese leading businesses Ant Group,
Ctrip, Huawei, JegoTrip, Meituan, Spring Airlines and Sina
News.
With this strategic partnership, iQIYI and Tourism Authority of
Thailand (TAT) will work together
actively in Thai language productions, collaboration and exchange
of China-Thailand talents, as well as setting Chinese
language productions in Thailand.
Yang Xianghua, President of movies and overseas business at
iQIYI, said: "TV and Films provide a window for tourists to
experience different cultures. Ten years ago, the Chinese comedy
Lost in Thailand elevated
the interest in Thailand tourism
among Chinese tourists. As the biggest OTT and production company
in China, iQIYI has set up a local
office in Thailand to continue
fostering the cultural exchange between China and Thailand through high quality content
productions."
"Through our streaming platform, we make our Thai drama
available to audiences from 190+ markets across the world, inviting
global viewers to experience the creativity and quality of Thai
productions. iQIYI plans to kick off 5 to 10 Thai productions in
2024. By the end of 2023, we will begin production on two Thai
language originals, while commencing the shooting of FOURTRY,
iQIYI's reality show on street fashion, in Thailand. At the same time, we will actively
introduce Thai artists into Chinese productions including drama,
films and variety shows. We look forward to deepening iQIYI's
development in Thailand under the
partnership with Tourism Authority of Thailand. Hand-in-hand, we aim to showcase the
beauty of Thailand and its culture
to the world."
iQIYI launched "iQIYI International", www.iq.com and apps, a
service tailored to global viewers with Asian TV and films as core
offerings. iQIYI International is accessible via almost any
internet-connected device, across 191 territories in the world,
with UI and subtitles of 12 languages including Simplified and
Traditional Chinese, English, Malay, Thai, Vietnamese, Korean,
Spanish. It has served more than 100 Million users with more than
1,700 drama series, variety shots, anime and 3,500 films. iQIYI
manages its overseas operations via dual headquarters in
Beijing and Singapore, with the setup of independent
functions for content, product, R&D, membership, advertisement
sales, and marketing. iQIYI also has its local offices based in
Thailand, Malaysia, North
America.
CONTACT: iQIYI Press, press@qiyi
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SOURCE iQIYI