AMC Theatres® Presents Sightline at AMC, the Next Evolution of Value Pricing at the Movies With Multiple Options to Meet the Viewing Preferences of AMC Moviegoers – Including a Lower Ticket Price for Select Seats
February 06 2023 - 10:00AM
Business Wire
Sightline at AMC provides moviegoers with
seating selections based on their sightline of the movie screen
within the auditorium, including seats in Value Sightline, Standard
Sightline, and Preferred Sightline sections
Standard Sightline seats are the most common in
auditoriums and are available for the traditional cost of a ticket;
Value Sightline seats are primarily in the front row of the
auditorium and are available at a lower price than Standard
Sightline seats; Preferred Sightline seats are typically in the
middle of the auditorium and cost slightly more than Standard
Sightline seats
As an added benefit to AMC’s most loyal
moviegoers, A-List members will have the Preferred Sightline
premium waived for all reservations
Sightline at AMC is applied to all showtimes
that begin after 4 p.m. at participating locations and is not
available on Discount Tuesday at AMC
Sightline at AMC has launched in select markets
and is expected to continue expanding to AMC and AMC DINE-IN
locations by the end of 2023
AMC Theatres® (NYSE:AMC & APE), the largest theatrical
exhibitor in the United States and the world, today announced
Sightline at AMC – a ticket pricing initiative based on seat
location within each auditorium, which provides AMC moviegoers with
multiple options to meet their viewing preferences. With Sightline
at AMC, moviegoers now have the option to pay less, or more, for a
movie ticket based on their seat selection. The initiative has
already rolled out to select AMC locations and will be expanded to
all domestic AMC and AMC DINE-IN locations by the end of the
year.
Sightline at AMC more closely aligns AMC’s approach to seat
pricing with the experience-based options offered by other
entertainment and event venues, and offers three different
seat-pricing options:
- Standard Sightline – these seats are the most common in
auditoriums and are available for the traditional cost of a
ticket
- Value Sightline – these seats are in the front row of
the auditorium, as well as select ADA seats in each auditorium, and
are available at a lower price than Standard Sightline seats. Value
Sightline pricing is only available to AMC Stubs members, including
the free tier membership – AMC Insider.
- Preferred Sightline – these seats are typically in the
middle of the auditorium and are priced at a slight premium to
Standard Sightline seats. As an added benefit to AMC’s most loyal
moviegoers, AMC Stubs A-List members may make reservations in the
Preferred Sightline Section at no additional cost.
Theatres that offer Sightline at AMC will provide a detailed
seat map that clearly outlines each seating option during the
ticket purchase process online, on the AMC app, and at the box
office. Sightline at AMC is applied to all showtimes that begin
after 4 p.m. at participating locations and is not applicable on
Discount Tuesdays.
“Sightline at AMC more closely aligns AMC’s seat pricing
approach to that of many other entertainment venues, offering
experienced-based pricing and another way for moviegoers to find
value at the movies,” said Eliot Hamlisch, EVP and CMO, AMC
Theatres. “While every seat at AMC delivers an amazing moviegoing
experience, we know there are some moviegoers who prioritize their
specific seat and others who prioritize value moviegoing. Sightline
at AMC accommodates both sentiments to help ensure that our guests
have more control over their experience, so that every trip to an
AMC is a great one.”
About AMC Entertainment Holdings, Inc.
AMC is the largest movie exhibition company in the United
States, the largest in Europe and the largest throughout the world
with approximately 950 theatres and 10,500 screens across the
globe. AMC has propelled innovation in the exhibition industry by:
deploying its Signature power-recliner seats; delivering enhanced
food and beverage choices; generating greater guest engagement
through its loyalty and subscription programs, web site and mobile
apps; offering premium large format experiences and playing a wide
variety of content including the latest Hollywood releases and
independent programming. For more information, visit
www.amctheatres.com.
Category: Company Release
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Ryan Noonan, (913) 213-2183 rnoonan@amctheatres.com
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