Partnership brings world's finest, organically
sourced and ethically made textiles to retailer's
assortment
SUMMIT,
N.J., Nov. 8, 2022 /PRNewswire/ -- Boll &
Branch and Bloomingdale's have
formed a strategic alliance that will bring the bedding loved by
millions of Americans and, very famously, by 3 U.S. Presidents, to
shoppers in Bloomingdale's stores
and online at bloomingdales.com. The partnership comes on the heels
of Bloomingdale's 'b the change'
initiative that coincides with the venerable retailer's 150th
anniversary.
"Since our launch in 2014, Boll & Branch has become both the
largest and fastest-growing direct-to-consumer brand of home goods,
proving that luxury and sustainability can go hand-in-hand," says
Scott Tannen, CEO & Founder of
Boll & Branch. "As the world's largest consumer of Fair Trade
Organic Cotton, we are delighted that our company will play a key
role in Bloomingdale's efforts to
make a greater social impact. And, of course, we are excited to
introduce our extraordinary bedding to millions of loyal
Bloomingdale's customers. It is a
perfect fit."
The Boll & Branch collection at Bloomingdale's features sheet sets, duvet
sets, bed blankets, quilt sets, alpaca throws, and decorative
pillows. Importantly, Bloomingdale's is the first retail partner to
carry the ultra-premium Boll & Branch Reserve Collection – made
from the world's rarest organic cotton.
"I'm excited to welcome Boll and Branch to our assortment. With
our continued focus on sustainability, it is great to have bedding
that's 100% organic. Not only is the bedding beautiful, the
layering pieces are deliciously textured," says Kelley Carter, Fashion Director of Home at
Bloomingdale's.
The first Boll & Branch experience debuted on November 4 at Bloomingdale's in New York City at the 59th Street Flagship. On
November 10, the brand arrives at
Palm Beach Gardens at The Gardens Mall, with further expansion
planned for early 2023. Boll & Branch also launches at
bloomingdales.com this month.
About Boll & Branch
Boll & Branch is a leading designer and retailer of luxury
home textiles, and the only bedding company managed from the
source. All products such as sheet sets, towels, and blankets are
expertly crafted from the finest sustainable materials, 100%
traceable, and made free from toxins – guaranteeing a softer, more
luxurious product. This steadfast commitment to bring sustainable
business practices to the luxury home sector disrupted the industry
for good. Boll & Branch has improved the livelihoods of
thousands of textile workers around the world by investing in
premiums paid directly to workers, and mandating fair wages and
business practices. The company has become one of the largest
e-commerce-first luxury home brands ever, and counts millions of
Americans, including U.S. Presidents and countless celebrities, as
its customers. www.bollandbranch.com
About Bloomingdale's
Bloomingdale's is America's
only nationwide, full-line, upscale department store. A division of
Macy's, Inc. (NYSE: M), it currently operates 34 Bloomingdale's
stores and 20 Bloomingdale's The Outlet stores in California, Connecticut, Florida, Georgia, Hawaii, Illinois, Maryland, Massachusetts, New
Hampshire, New Jersey,
New York, Pennsylvania, Texas and Virginia. In addition, Bloomingdale's has an international presence
with a location in Dubai and
Kuwait. Founded in 1872, the
iconic retailer is celebrating its 150th anniversary this year. Be
sure to follow @bloomingdales on social media, become a Loyallist,
and for more information, or to shop any time, visit
www.bloomingdales.com.
Contacts:
Danielle Sih –
press@bollandbranch.com
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SOURCE Boll & Branch