Hewlett Packard Enterprise Adds Even More “Genius” to Evil Geniuses’ Industry Leading Data & Analytics Program
June 28 2022 - 8:00AM
Business Wire
New partnership supercharges Evil Geniuses’ data insights and
analysis with leading HPE edge-to-cloud tech to give organization a
competitive edge in competition and talent discovery
Hewlett Packard Enterprise (NYSE: HPE) today announced a new
partnership with Evil Geniuses (EG), one of the original and most
iconic professional esports organizations, to deliver cutting-edge
technology to advance EG’s journey as a leading gaming
entertainment brand. This multi-year agreement will allow Evil
Geniuses to augment its data analytics capabilities with HPE’s
industry-leading artificial intelligence (AI) services and
solutions to accelerate and develop its player talent pipeline and
identify winning gameplay strategies. Over time this multi-year
project will also integrate HPE GreenLake edge-to-cloud
capabilities and advisory services to power additional advanced AI
innovations focused on player performance and enhancement of Evil
Geniuses’ speed, agility, and competitive stance.
“In esports, deriving insights from data to act more quickly is
key to winning,” said Jim Jackson, Chief Marketing Officer of
Hewlett Packard Enterprise. “Our sponsorship of Evil Geniuses
unlocks competitive advantage by enabling this innovative esports
organization to dive deeper into their gameplay data to more easily
identify and perfect winning strategies.”
Evil Geniuses has more than $24 million in all-time earnings and
its League of Legends team was recently crowned the LCS 2022 Spring
Final Champion. This new partnership with HPE will help EG continue
its ongoing commitment to esports success through data-driven
insights, leveraging HPE’s edge-to-cloud capabilities.
"Since 2019, EG has invested heavily in the potential of data
analytics in esports. This investment has culminated in EG's first
LCS championship," said Nicole LaPointe Jameson, Chief Executive
Officer of Evil Geniuses. "Our partnership with HPE allows us to
continue to be a step ahead of our competition and will
revolutionize the way data analytics are applied in competition,
scouting, and strategy. We’re proud to utilize HPE’s technology to
take our game to the next level.”
Working together, the shared data technology will enable Evil
Geniuses to make significant impacts to:
- Talent discovery: Use HPE’s advanced data solutions that
unlock the value of data wherever it lives, collecting and
analyzing worldwide gameplay data in order to identify emergent
players
- Talent development: Improve training modules to better
develop EG’s athletes and teams
- Game strategy: Use AI and machine learning to design
winning strategies
“Evil Geniuses is a brand with exciting prospects ahead, and we
are thrilled to utilize HPE’s technology to help Evil Geniuses
build a lasting championship organization, in addition to aligning
our brands on the cutting edge of esports,” said Cyndie Wang, VP of
Global Sponsorships & Brand Experience at Hewlett Packard
Enterprise.
To learn more about HPE’s work with Evil Geniuses, visit the HPE
Newsroom.
About Hewlett Packard Enterprise
Hewlett Packard Enterprise (NYSE: HPE) is the global
edge-to-cloud company that helps organizations accelerate outcomes
by unlocking value from all of their data, everywhere. Built on
decades of reimagining the future and innovating to advance the way
people live and work, HPE delivers unique, open and intelligent
technology solutions as a service. With offerings spanning Cloud
Services, Compute, High Performance Computing & AI, Intelligent
Edge, Software, and Storage, HPE provides a consistent experience
across all clouds and edges, helping customers develop new business
models, engage in new ways, and increase operational performance.
For more information, visit: www.hpe.com.
About Evil Geniuses
Evil Geniuses, one of the original and most recognizable
professional organizations in esports, was founded over 21 years
ago on the belief that passion, commitment, and innovation could
transform a beloved interest into a global phenomenon. Today, that
same drive and dedication serve as the foundation of our legendary
organization. From our top-tier esports teams to our
industry-changing technology, our goal has always been—and will
continue to be—building champions.
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version on businesswire.com: https://www.businesswire.com/news/home/20220628005190/en/
Dustin Winn Evil Geniuses
dustin.winn@rogersandcowanpmk.com
Slgi Jolissaint HPE Slgi.Jolissaint@hpe.com
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