Adobe Drives Personalization and Omnichannel Services for The Home Depot with Real-Time Customer Data Platform
June 07 2022 - 9:00AM
Business Wire
- The Home Depot adopts Adobe’s Real-Time Customer Data
Platform, part of Adobe Experience Platform
- Partnership delivers more comprehensive view of customer
journeys and enhanced omnichannel experiences
- Personalization campaigns now activated within 24 hours,
down from seven to 10 days
Adobe (Nasdaq:ADBE) today announced it has expanded its
partnership with The Home Depot to enhance the customer
experience.
The Home Depot has led the way in bridging the online and
offline shopping experience. As part of the company’s
interconnected retail strategy, a seamless experience extends
across e-commerce, an award-winning mobile app and in-store
services such as pickup lockers and an in-app product locator. With
so many touchpoints, the Adobe partnership will provide
comprehensive insights into the customer journey. This will enable
The Home Depot to optimize experiences across channels while
refining marketing investments. This marks the next phase of a
partnership that began with digital tools including web analytics
and A/B testing, as well as Creative Cloud applications to design
and deliver new online services and experiences.
“The Home Depot made early investments in providing omnichannel
shopping experiences, and these digital and physical assets
continue to guide our strategic priorities,” said Melanie Babcock,
vice president of integrated media at The Home Depot. “Our expanded
partnership with Adobe will enable us to enhance the customer
experience even further, driving personalization at scale and
further optimizing The Home Depot experience across online and
in-store.”
“Making the digital economy personal is the priority for leading
enterprise businesses worldwide and a relentless focus on
personalized customer experience has long been the guiding light
for The Home Depot,” said Anjul Bhambhri, senior vice president,
Adobe Experience Cloud. “With Adobe Experience Platform (AEP), The
Home Depot can align teams around a single view of the customer,
with strict governance and activation capabilities that will make
experiences even more connected and relevant.”
As the digital economy expands, 72% of consumers say that poor
personalization decreases their trust in brands. With the adoption
of Adobe’s Real-Time Customer Data Platform (Real-Time CDP), The
Home Depot can support highly personalized experiences by offering
products that customers need to finish their projects rather than
offering products that are not relevant to their project goals.
From DIYers to pros, The Home Depot can customize every
interaction, helping customers finish their projects
seamlessly.
AEP, underpinning Adobe’s Real-Time CDP, will be a central hub
that brings together relevant online and offline data from across
The Home Depot organization. It acts as a foundation for
personalization efforts, while also empowering organizational
efficiency. Adobe Real-Time CDP has already produced early
results, allowing teams to activate personalization campaigns in 24
hours or less, down from seven to 10 days. Because of this enhanced
speed, if a customer is shopping for a product and purchases it,
they will no longer receive irrelevant offerings days after the
purchase.
Adobe Experience Platform is a single source of truth and is
accessible through Customer Journey Analytics. The program enables
teams to be more efficient with their marketing spend by making
their content more relevant and less repetitive with anything from
advertising campaigns to social media.
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2022 Adobe. All rights reserved. Adobe and the Adobe logo are
either registered trademarks or trademarks of Adobe in the United
States and/or other countries. All other trademarks are the
property of their respective owners.
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Kevin Fu Adobe kfu@adobe.com
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