Advanced Recommendations Algorithm Integrating New
Differentiated Program Imagery Enables Video Service Providers to
Deliver Highly Personalized User Experiences
LONDON, LOS ANGELES and EMERYVILLE, Calif., July 20, 2021 /PRNewswire/
-- ThinkAnalytics, the leading global provider of content
discovery and viewer insight solutions, and Gracenote, the leading
entertainment metadata and content services company, are enabling
TV providers to improve personalized video search and
recommendations through a new solution that builds on each
company's core expertise. ThinkAnalytics' powerful
Personalized Images content recommendations algorithm built on
advanced AI techniques and data science is integrated with
Gracenote's Personalized Imagery offering, which offers a
differentiated set of images for each TV and movie title. With this
combined offering, cable and satellite TV services and streaming
platform customers have a new, easy-to-implement solution to
optimize visual content merchandising and personalize the user
experience.
This collaboration between ThinkAnalytics and Gracenote results
in a powerful turnkey solution for video service providers to
positively impact key consumption and engagement indicators.
Independent testing of these targeted program images versus
standard imagery has shown measurable increases in time spent
watching content and number of titles watched.
Gracenote's Personalized Imagery solution delivers a
differentiated set of program images representing distinct aspects
of an entertainment title with each individual image tagged with
relevant Gracenote Video Descriptors and Celebrity IDs. The
rich Gracenote metadata associated with the imagery is used by
ThinkAnalytics' advanced AI and machine learning algorithms built
into its powerful content discovery platform to help surface the
optimal image to each viewer based on preferences and history.
"We have proved that viewers connect with content in different
ways through visual images, which is a breakthrough for how service
providers can recommend content via their UX – and keep viewers
engaged," said Peter Docherty, CTO
of ThinkAnalytics. "We are excited to leverage Gracenote's all-new
sets of program imagery and associated metadata to bring the gold
standard of personalized TV experiences to market."
"Improving content discovery by making it more personal and
visually driven holds the potential to help entertainment providers
of all sizes move the needle on key business metrics," said
Simon Adams, Chief Product Officer,
Gracenote. "We are thrilled to extend our long-running
collaboration with ThinkAnalytics resulting in this new turnkey
solution enabling customers to maximize engagement with content and
viewership on their platforms."
About Gracenote
Gracenote, a Nielsen (NYSE: NLSN)
company, provides music, video and sports content and technologies
to the world's hottest entertainment products and brands. Gracenote
is the standard for music and video recognition and is supported by
the largest source of entertainment data, featuring descriptions of
more than 100 million tracks, TV listings for 85+ countries and
statistics spanning more than 70 sports and 300,000 competitions
per year. Gracenote is headquartered in Emeryville, Calif. and supports customers
around the globe. For more information, visit
www.gracenote.com.
About ThinkAnalytics
ThinkAnalytics is the leading
content discovery and viewer analytics solution worldwide, enabling
video service providers, studios, broadcasters, and media companies
to deliver personalized experiences to their customers resulting in
significant uplift in viewer engagement, loyalty and ARPU.
ThinkAnalytics delivers content discovery and viewer insights to
over 80 service providers serving 350 million subscribers in 43
languages with 6 billion recommendations per day, making the
company the largest independent content discovery platform
worldwide.
Customers include HBO Latin America, DirecTV Latin America,
Liberty Global, Deutsche Telekom, Astro, Proximus, Rogers, Sky,
Singtel, Tata Sky, and Vodafone. www.thinkanalytics.com
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