Coca-Cola North America to Increase Spending With Minority-Owned Media Companies
June 21 2021 - 5:51PM
Dow Jones News
By Dave Sebastian
Coca-Cola Co.'s North America division said it plans to nearly
double its spending with minority-owned media companies in the next
three years.
The beverage giant on Monday said Black, Hispanic and Asian
American and Pacific Islander-owned media companies and partners
will account for 8% of the division's media budget by 2024.
The division said it is boosting 2021 spending with
minority-owned media five-times over 2020's levels. It said its
newer partners include Ebony/Jet, Revolt TV and My Cultura.
Write to Dave Sebastian at dave.sebastian@wsj.com
(END) Dow Jones Newswires
June 21, 2021 17:39 ET (21:39 GMT)
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