Fujitsu Scales Digital Engagement Globally with the ON24 Digital Experience Platform
May 25 2021 - 8:05AM
Business Wire
Company expands data-driven, digital-first
approach following success of international flagship event drawing
more than 100,000 virtual attendees
Fujitsu, a leading Japanese information and communication
technology company, shifted their annual in-person event, Fujitsu
Forum, to an international virtual summit called Fujitsu
ActivateNow using ON24 (NYSE: ONTF). The company is leveraging the
ON24 Digital Experience Platform to power their digital strategy,
reaching and engaging more than 100,000 customers, partners, and
experts across North America, Europe, and Asia-Pacific. Fujitsu is
now standardizing on ON24 as its data-rich system of engagement to
connect with prospects and customers globally, as well as train
internal employees.
“ON24 gave us the international scale and customization we
needed to go beyond simple video streaming and deliver compelling,
interactive digital experiences,” said Kenjiro Narikawa, global
marketing leader at Fujitsu. “With valuable audience data and
insights, we can strengthen our marketing and sales strategies to
build better relationships with customers and prospects.”
Fujitsu uses ON24 Webcast Elite, ON24 Engagement Hub, and ON24
Target to engage with audiences around the world. Simu-live and
on-demand engagement deliver the right experience to the right
audience at the right time regardless of time zones, helping
Fujitsu maintain a consistent brand experience globally while
personalizing local content for each region.
Audience engagement data during Q&As and group chats allows
Fujitsu to track customer and prospect activity, feedback, and
interests. Audiences can book a meeting, request pricing, and ask
for a demo, helping Fujitsu understand customer buying readiness.
This valuable audience data enables the company to better
personalize the customer experience and accelerate their
journey.
“Technology leaders like Fujitsu are redefining customer
engagement in a digital-first world,” said Steve Daheb, CMO at
ON24. “Fujitsu is delivering compelling digital experiences using
ON24 that are deepening engagement and unlocking valuable audience
insights to converting more prospects into buyers.”
The ON24 Digital Experience Platform includes ON24 Webcast
Elite, ON24 Engagement Hub, ON24 Target, ON24 Virtual Conference,
ON24 Intelligence, and ON24 Connect. Companies can deliver digital
experiences that create deep engagement, first-person data, and
AI-driven personalization, as well as seamlessly integrate audience
insights with marketing automation, CRM, and collaboration
systems.
To learn how ON24 is helping marketing leaders engage audiences
with compelling digital experiences, watch The ON24 Experience
virtual event on-demand at ON24.com/Experience.
About ON24
ON24 provides a leading cloud-based digital experience platform
that makes it easy to create, scale, and personalize engaging
experiences to drive measurable business growth. Today, we are
helping over 2,000 companies worldwide, including 3 of the 5
largest global technology companies, 4 of the 5 largest US banks, 3
of the 5 largest global healthcare companies, and 3 of the 5
largest global industrial manufacturing companies, convert millions
of prospects to buyers. Through interactive webinars, virtual
events, and always-on multimedia experiences, ON24 provides a
system of engagement, powered by AI, which enables businesses to
scale engagement, conversions, and pipeline to drive revenue
growth. The ON24 platform supports an average of 4 million
professionals a month totaling over 2.5 billion engagement minutes
per year. ON24 is headquartered in San Francisco with global
offices in North America, EMEA, and APAC. For more information,
visit www.ON24.com.
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identified by words such as: “expect,” “convert,” “believe,”
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to future periods. Forward-looking statements include express or
implied statements regarding our ability to achieve our business
strategies, growth, or other future events or conditions. Such
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assumptions about future events or conditions, which are subject to
inherent risks and uncertainties, including the risks and
uncertainties discussed in the filings we make from time to time
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differ materially from those indicated in forward-looking
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statements herein are based only on information currently available
to us and speak only as of the date hereof. Except as required by
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© 2021 ON24, Inc. All rights reserved. ON24 and the ON24 logo
are trademarks owned by ON24, Inc., and are registered in the
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version on businesswire.com: https://www.businesswire.com/news/home/20210525005368/en/
Media Contact: Roger Villareal press@on24.com
Investor Contact: Maili Bergman
investorrelations@on24.com
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