LAS VEGAS and RENO, Nev., May 6,
2021 /PRNewswire/ -- Caesars Entertainment, Inc.
(NASDAQ: CZR) ("Caesars") today announced a partnership with
the Arizona Diamondbacks to launch mobile sports betting in
Arizona and build a first-class
sportsbook and bar concept on the plaza adjacent to the team's
home, Chase Field.
"We went through a thorough process to identify the ideal
partner that would bring experience and the strongest of
reputations in legalized gaming," said D-backs President & CEO
Derrick Hall. "Caesars is considered
the cream of the crop and aligns with our philosophy when it comes
to professionalism, brand presentation, and customer treatment and
brings its best in class William
Hill mobile sports book product and retail sports betting
expertise. Equally important, we went through our strong due
diligence to find the industry leader in the education and
execution of responsible gaming."
The deal simultaneously grants Caesars Entertainment mobile
sports betting market access and exclusive sponsorship in sports
betting and daily fantasy sports for the D-backs. In tandem,
Caesars also finalized a multi-year agreement with Major League
Baseball (MLB) to become an Authorized Gaming Operator of the
league.
"We have long enjoyed successful gaming operations in
Arizona and are delighted to
expand into sports betting alongside the Arizona Diamondbacks,"
said Tom Reeg, CEO of Caesars
Entertainment. "Together, we have the opportunity to create new
ways for baseball fans to engage with the game both in-person near
the ballpark and online anywhere in Arizona. Our ability to tie those into our
Caesars Rewards network will create an unbeatable experience for
any sports fan."
Following recent legislation in Arizona that authorized legal sports betting,
the agreement between the D-backs and Caesars Entertainment will
result in a brand-new, state-of-the-art sportsbook, sports bar and
broadcast studio at the location formerly known as Game 7 Grill on
the Plaza at Chase Field.
When sports betting becomes available in the state, fans can
download the sports book app to make a bet anywhere in the state.
Through mobile betting, fans can earn credits and tier status to
unlock incredible experiences through the industry-leading loyalty
program Caesars Rewards. Credits can be redeemed in the form of
unbeatable hospitality, entertainment, food and beverage, and
gaming experiences, including access to VIP experiences with the
D-backs at Chase Field.
As part of the agreement, Caesars Entertainment joins the roster
of D-backs corporate partners. It will be integrated into marketing
efforts, including access to signage, and digital assets, starting
a new relationship with the D-backs fanbase.
The partnerships with the Arizona Diamondbacks and Major League
Baseball are the most recent additions to Caesars' growing list of
sports relationships, including a recently announced expanded
partnership with the NFL. A part of Caesars Entertainment, William
Hill opened the first sportsbook inside a U.S. professional
sports complex at the world-famous Capital One Arena in 2020.
About Caesars Entertainment, Inc.
Caesars Entertainment, Inc. (NASDAQ: CZR) is one of the largest
gaming-entertainment companies in the U.S. and one of the world's
most diversified gaming-entertainment providers. Since its
beginning in Reno, Nevada, in
1937, Caesars Entertainment has grown through the development of
new resorts, expansions and acquisitions. Caesars Entertainment's
resorts operate primarily under the Caesars®, Harrah's®, Horseshoe®
and Eldorado® brand names. Caesars Entertainment offers diversified
amenities and one-of-a-kind destinations, with a focus on building
loyalty and value with its guests through a unique combination of
impeccable service, operational excellence and technology
leadership. Caesars Entertainment is committed to its employees,
suppliers, communities and the environment through its PEOPLE
PLANET PLAY framework. For more information, please visit
www.caesars.com/corporate.
For media assets, click here
View original content to download
multimedia:http://www.prnewswire.com/news-releases/caesars-entertainment-and-the-arizona-diamondbacks-team-up-to-bring-mobile-sports-betting-to-arizona-and-a-state-of-the-art-new-sportsbook-to-downtown-phoenix-301285183.html
SOURCE Caesars Entertainment