NEW YORK, Nov. 23, 2020 /PRNewswire/ -- Clear Channel
Outdoor Americas (CCOA) (NYSE: CCO) today announced it will partner
with No Kid Hungry to launch a nationwide digital billboard
campaign to help connect kids to the food they need this holiday
season. Promoting resources from No Kid Hungry, a national campaign
to end childhood hunger in America, the digital billboard campaign
informs communities how they can support children who are hungry
and directs those in need to free, healthy meals in their local
community.
Prior to the current pandemic, millions of American kids relied
on school meal programs as their only means of food on a given day.
The crisis has accelerated this issue, with many schools closed or
facing closures indefinitely and nearly one in four kids could face
hunger this year due to the coronavirus.
The collaborative effort between CCOA and No Kid Hungry will
raise awareness of this hunger crisis and help provide free meals
to children by reaching those who can help and donate.
Additionally, the campaign features informational messages to drive
people who need help to an online food assistance locator.
The No Kid Hungry digital billboard campaign goes live just
before Thanksgiving and runs through the end of the year; it is
estimated to reach tens of millions of people throughout its
duration. The messages will be displayed in English and Spanish
across 1,400 CCOA digital billboards across the country.
"Now more than ever, America's kids need us—all of us," said
Tom Nelson, president and CEO at
Share Our Strength, the organization behind the No Kid Hungry
campaign. "The COVID-19 pandemic has exacerbated the child hunger
crisis in our country and we can't let these children fall through
the cracks. With the generosity of Clear Channel Outdoor, we're
able to amplify the growing need and available resources in a
highly-visible manner, and ultimately support families who are
struggling this holiday and all year long."
"It's currently a tough reality for many families and children
in the U.S.," said Scott Wells, CEO,
Clear Channel Outdoor Americas. "For decades, out-of-home media has
played an essential role in addressing issues that affect the lives
of those within our communities. We are proud to partner with No
Kid Hungry on this important holiday giving campaign to combat
hunger by making people aware that there is help available and
inspiring others to take action with the power of our medium."
To learn how you can support No Kid Hungry's work in feeding
hungry children this holiday season, visit nokidhungry.org/give. If
you are in need of food assistance, visit nokidhungry.org/help to
find free, healthy meals being served by organizations in your
community.
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the
world's largest outdoor advertising companies with a diverse
portfolio of approximately 500,000 print and digital displays in 31
countries across North America,
Europe, Latin America and Asia, reaching millions of people monthly. A
growing digital platform includes more than 16,000 digital displays
in international markets and more than 2,000 digital displays
(excluding airports), including more than 1,400 digital billboards,
in the U.S. More information is available
at investor.clearchannel.com, clearchanneloutdoor.com and
clearchannelinternational.com.
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SOURCE Clear Channel Outdoor