DALLAS, Oct. 20, 2020 /PRNewswire/ -- AT&T*,
WarnerMedia and General Motors (GM) are raising the bar on the
driving experience with AT&T connectivity and in-vehicle
WarnerMedia premium entertainment. With the ongoing collaboration,
drivers of select Chevrolet, Buick, GMC and Cadillac vehicles will
have access to the best of both worlds – high-speed Internet and
world-class entertainment – while on the go.
Millions of vehicle owners and their passengers across the U.S.
now have first-of-its-kind access to WarnerMedia RIDE, offering
unique video content on personal smartphones or tablets connected
to in-car Wi-Fi hotspots. That includes news and sports programming
and content from brands such as Bleacher Report, Boomerang, Cartoon
Network, CNN, TBS, TNT and more. AT&T also plans to offer HBO
Max on qualifying data plans next year.
"General Motors pioneered the connected car industry and we
continue to put our customers at the center of what those
connections can offer," said Santiago
Chamorro, vice president, GM Global Connected Services. "The
addition of WarnerMedia's library of podcasts, movies and
television programming – combined with AT&T's Wi-Fi
connectivity – is just another way we're enhancing the ownership
experience for our customers, whether that's a family looking to
entertain kids in a Chevrolet Suburban or a commuter enjoying a
favorite podcast in a Cadillac CT5."
General Motors and AT&T introduced the widest deployment of
4G LTE-connected vehicles. GM now has more than 1 million data
subscribers, led primarily by families in SUVs like the Chevrolet
Tahoe and Suburban, GMC Yukon and Cadillac Escalade. These new
WarnerMedia content offerings give more choice and more value to
those families and new audio entertainment to better serve those in
the driver's seat.
"We've long been committed to ensuring our customers can be
connected and entertained just about anywhere," said Sarita Rao, senior vice president, AT&T
Business Marketing. "Bringing content from the WarnerMedia library
across GM vehicle brands is another step toward keeping customers
connected to the world around them and the content they love."
"This relationship with GM means we can fully connect car owners
with new immersive experiences and exclusive content to create
meaningful connections for the whole family," said Barry Loudis, vice president, WarnerMedia
Content Experiences.
WarnerMedia RIDE will be available with AT&T unlimited data
plans1 in connected cars at no additional cost across
U.S domestic car brands. Passengers can download the WarnerMedia
RIDE app on the App Store (iOS 11+) or Google Play (Android 9+)
starting today. Customers will have a user-friendly interface
with a new authentication feature that lets users access content
once the app senses the vehicle's Wi-Fi hotspot.
GM customers already have access to WarnerMedia Audio, including
more than 70 podcasts and hundreds of hours of audio content from
WarnerMedia's vast podcast library and live audio simulcasts from
the WarnerMedia news networks.
HBO Max
AT&T also plans to offer HBO Max as a
unique premium bundle of connectivity and content for AT&T
connected car data plan subscribers next year. This would mean
10,000 hours of curated premium content from iconic brands such as
HBO Max, Warner Bros., Cartoon Network, Looney Tunes and more
through in-vehicle Wi-Fi.
AT&T and GM have worked together to connect vehicles with
high-speed wireless connectivity since 2014. With a vision of
keeping safety first and reducing driver distraction, AT&T and
WarnerMedia have developed the WarnerMedia Audio app to ensure that
the driver can control and listen to front seat content while
keeping their eyes on the road. AT&T and WarnerMedia have
also kept driver safety in mind with WarnerMedia RIDE by including
AT&T's It Can
Wait campaign, which shares a simple message:
Please don't drive distracted. WarnerMedia RIDE
is intended for passenger use only when vehicle is in
operation. Take the pledge to drive distraction free at
ItCanWait.com.
Owners of Chevrolet, Buick, GMC or Cadillac vehicles can go to
my.gm.com to get more information and find out if their vehicle is
eligible for WarnerMedia content.
1 Existing AT&T Unlimited Plan
customers are eligible for this offer. No existing TV subscription
is required.
*About AT&T Communications
We help family, friends
and neighbors connect in meaningful ways every day. From the first
phone call 140+ years ago to mobile video streaming, we innovate to
improve lives. We have the nation's fastest wireless network.** And
according to America's biggest test, we have the nation's best
wireless network.*** We're building FirstNet® just for
first responders and creating next-generation mobile 5G. With a
range of TV and video products, we deliver entertainment people
love to talk about. Our smart, highly secure solutions serve nearly
3 million global businesses – nearly all of the Fortune 1000. And
worldwide, our spirit of service drives employees to give back to
their communities.
AT&T Communications is part of AT&T Inc. (NYSE:T). Learn
more at att.com/CommunicationsNews.
AT&T products and services are provided or offered by
subsidiaries and affiliates of AT&T Inc. under the AT&T
brand and not by AT&T Inc. Additional information about
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© 2020 AT&T Intellectual Property. All rights reserved.
AT&T, the Globe logo and other marks are trademarks and service
marks of AT&T Intellectual Property and/or AT&T affiliated
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and service marks of the First Responder Network Authority. All
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**Based on analysis by Ookla® of Speedtest Intelligence® data
median download speeds for Q3 2020. Ookla trademarks used under
license and reprinted with permission.
WarnerMedia is a leading media and entertainment company
that creates and distributes premium and popular content
from a diverse array of talented storytellers and journalists to
global audiences through its consumer brands including: HBO, HBO
Now, HBO Max, Warner Bros., TNT, TBS, truTV, CNN, DC, New Line,
Cartoon Network, Adult Swim, Turner Classic Movies and others.
WarnerMedia is part of AT&T Inc. (NYSE:T).
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SOURCE AT&T Communications