AgraFlora Organics International Inc.
(“
AgraFlora” or the
“
Company”) (
CSE: AGRA) (Frankfurt:
PU31) (OTCPK: AGFAF), a growth oriented and diversified
international cannabis company, is pleased to provide guidance
related to the cross functional integration of its patented,
pharmaceutical grade cannabinoid dispensing technology, regional
cannabis trademark portfolio and CBD performance product suite into
the Company’s 17,500 North American points of distribution.
AgraFlora’s patented, pharmaceutical grade and hermetically
sealed dispensing technology (the “Pharma-Grade Bottle Cap”) is
designed to preserve volatile ingredients such as cannabinoids
(CBD/THC/CBDA/CBG), antibiotics, probiotics, vitamins, and
minerals. The Company's intuitive and user-friendly Pharma-Grade
Bottle Cap enables the fresh release of premium and blended
medicinal ingredients and/or cannabinoids into an assortment of
bottled liquids, resulting in superior shelf stability and
increased efficacy when compared with premixed beverages, which are
susceptible to rapid nutrient deterioration.
Refined over five years, with research and development
expenditures of US$30 million, the Company will leverage its
exclusive rights to a marquee Pharma-Grade Bottle Cap to
revolutionize North America’s emerging cannabinoid-infused beverage
marketplace.
Alongside its exclusive CBD sports partner and transcontinental
professional sports team, the Toronto Wolfpack RLFC (the “Wolfpack”
or “TWP”), AgraFlora is preparing for the North American launch of
a GMP-certified, CBD-infused performance SKU, Rugby Strength. A
replenishing topical cream formulated for high-performance
athletes, Rugby Strength has been scientifically developed to
achieve the best results in natural wellness through the use of the
highest standard of CBD.
Additionally, the Company has aggregated a diversified portfolio
of 57 distinct, high-value cannabis product and service trademarks
(the “Cannabis Trademarks”), which it intends to deploy within its
edibles, topical and beverage product offering. Included in the
portfolio are a series of recognizable, trademarks for exclusive
use within the cannabis industry including: regional airport call
signs, telephonic area codes and other such recognizable regional
identifiers for every Canadian municipality with over 100,000
residents.
AgraFlora is of the opinion that its Cannabis Trademarks exhibit
unrivalled branding potential for the cannabis space. It is the
Company’s thesis that consumers will gravitate towards premium
SKUs, which are branded with familiar labels and markers while
navigating their maiden purchase of cannabis products- thus
amplifying a sense of allegiance to their respective region.
The number of registered marks and the robust coverage of the
registration with the Registrar of Trademarks in Canada allows
AgraFlora to immediately utilize these marks across its diversified
holdings and enhance its marketing and distribution efforts in
Canada and other international jurisdictions.
The Company’s patented Pharma-Grade Bottle Cap and CBD
performance product suite provides AgraFlora with a foundational
platform to enter the sports nutrition and hydration segment, and
lays the groundwork for the adoption of CBD/THC/CBDA/CBG in future
beverage product offerings in accordance with upcoming regulatory
guidance.
AgraFlora’s pursuit of defendable cannabinoid beverage
technologies, as well as CBD-infused performance products is
further validated by recent acquisitions by industry peers,
including Canopy Growth Corp.’s all-cash transaction to purchase a
majority stake in BioSteel Sports Nutrition Inc., a producer of
sports nutrition products (see Figure 1).
Figure 1.
AgraFlora’s Pharma-Grade Bottle Cap |
BioSteel Sport Nutrition Inc. 1 |
17,500 North American Points of Distribution |
10,000 North American Points of Distribution |
3 Medical Patents, 7 Design Patents, 10 Utility Patents |
1 Design Patent |
Hermetically sealed formulations |
Pre-mixed formulation susceptible to degradation |
Medical and recreational usage |
Recreational usage |
Integrated with 57 unique, high-value regional trademarks |
Branded under the BioSteel corporate umbrella |
Medical grade delivery technology ensuring consistent dosage of
formulations |
Antiquated pre-mix technologies |
Permits liquid or powder inputs |
Solely powered inputs |
AgraFlora's Pharma-Grade Bottle Cap, when coupled with the
Company’s anticipated award of a cannabis research and development
licence (the “R&D License) at its 51,500 square foot Winnipeg
Edibles Facility, permits immediate product development for a
net-new suite of cannabinoid-infused beverages; thus preserving its
first-mover advantage within the infused beverage arena.
The Company is also pleased to reiterate the following
Pharma-Grade Bottle Cap related manufacturing guidance:
- Sole Canadian manufacturer and distributor of its Pharma-Grade
Bottle Cap, certified for health care and pharmaceutical
applications;
- Finalized purchase order for 1.9 million twist and release dose
cap units for mass production, further solidifying AgraFlora's
position as a first mover within the cannabinoid-infused beverage
vertical;
- Robust patent portfolio, including seven design patents, 10
utility patents, as well as certified as a pharma-grade medical
device under three U.S. medical patents; and,
- Exclusive care and control of a portfolio of established
cannabinoid-infused product formulation recipes already featured in
mature U.S. marketplaces.
Brandon Boddy, Chairman and Chief Executive Officer of AgraFlora
stated: “Our continued commitment to cross functional integration
and knowledge sharing across our various subsidiaries further
magnifies the accretive nature of our diverse operating business
units. From patented, medical-grade cannabis dispensing
technologies, to leading CBD sports products, all branded with
highly recognizable regional trademarks that will resonate with the
loyal cannabis connoisseur and those making their inaugural
purchase alike.
We will leverage our impressive stable of high-value trademarks
to realize instantaneous regional brand recognition in various
communities across our 17,500 North American distribution end
points, helping guide Canadians throughout their pursuit for
premium cannabis 2.0 SKUs that convey sense of territorial
fidelity.
Equipped with airtight and moisture-resistant bottle cap
technology to protect volatile ingredients such as cannabinoids,
antibiotics, probiotics, vitamins and minerals, our Pharma-Grade
Bottle cap boasts a distribution footprint that is over 70 per-cent
greater than that of BioSteel Sports Nutrition. We urge both
current and prospective shareholders alike to witness the
instagrammable nature of our proprietary Pharma-Grade Bottle Cap,
by viewing the following viral delivery design video available at
https://agraflora.com/brands/health-cap-holdings/.
Through upcoming product formulation and prototyping initiatives
at our 8,000 square foot edibles and concentrates laboratory, we
plan to successfully pair our Pharma-Grade Bottle Cap with tried
and tested formulations that are expected to champion innovation,
as well as foster the ultimate infused beverage experience.”
About AgraFlora Organics International Inc.
AgraFlora Organics International Inc. is a growth oriented and
diversified company focused on the international cannabis industry.
It owns an indoor cultivation operation in London, ON and is a
joint venture partner in Propagation Services Canada Inc. and its
large-scale 2,200,000 sq. ft. greenhouse complex in Delta, BC. The
Company is also retrofitting a 51,500-square-foot good
manufacturing practice (“GMP”) edibles manufacturing facility in
Winnipeg, Manitoba. AgraFlora has a successful record of creating
shareholder value and is actively pursuing other opportunities
within the cannabis industry. For more information please visit:
www.agraflora.com.
ON BEHALF OF THE BOARD OF DIRECTORS
Brandon Boddy Chairman & CEOT: (604) 398-3147
For additional information:
AgraFlora Organics International Inc. Tim
McNultyE: ir@agraflora.com T: (800) 783-6056 |
For French inquiries: Remy
Scalabrini, Maricom Inc.E: rs@maricom.ca T: (888)
585-MARI |
The CSE and Information Service Provider have
not reviewed and does not accept responsibility for the accuracy or
adequacy of this release.
Forward-looking Information Cautionary
Statement
Except for statements of historic fact, this
news release contains certain "forward-looking information" within
the meaning of applicable securities law. Forward-looking
information is frequently characterized by words such as "plan",
"expect", "project", "intend", "believe", "anticipate", "estimate"
and other similar words, or statements that certain events or
conditions "may" or "will" occur. Forward-looking statements are
based on the opinions and estimates at the date the statements are
made, and are subject to a variety of risks and uncertainties and
other factors that could cause actual events or results to differ
materially from those anticipated in the forward-looking statements
including, but not limited to delays or uncertainties with
regulatory approvals, including that of the CSE. There are
uncertainties inherent in forward-looking information, including
factors beyond the Company’s control. There are no assurances that
the business plans for AgraFlora described in this news release
will come into effect on the terms or time frame described herein.
The Company undertakes no obligation to update forward-looking
information if circumstances or management's estimates or opinions
should change except as required by law. The reader is cautioned
not to place undue reliance on forward-looking statements.
Additional information identifying risks and uncertainties that
could affect financial results is contained in the Company’s
filings with Canadian securities regulators, which are available at
www.sedar.com.
1 AgraFlora has not performed a comprehensive legal analysis and
cannot guarantee the accuracy of the list
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