NEW YORK, Sept. 10, 2019 /PRNewswire/ -- For students,
going back to school can be super exciting (!!!), and also super
stressful. One big reason is bullying, or even just anxiety at the
thought of being bullied.
That's why DoSomething.org, the largest organization exclusively
for young people and social change, and Hollister, a division of Abercrombie &
Fitch Co. (NYSE: ANF) and the quintessential retail brand of the
global teen consumer, have partnered to empower young people to use
positivity to help combat the negativity of bullying. Introducing
the Cancel Bullying campaign.
Drowning out bullying starts with two words: High. Five. Yep,
five positive statements of affirmation can cancel out one negative
feeling someone may experience from being
bullied1. Students across the country can
print and post affirmation tear sheets in their schools, and
their classmates can tear and share a positive message from them to
help undo bullying and spread good vibes nationwide.
"Going back to school is stressful enough; students shouldn't
have to worry about bullying, too," says Carrie Bloxson, Chief Marketing Officer of
DoSomething.org. "We're excited and proud to partner with
Hollister on the Cancel
Bullying campaign. Together we're drowning out bullying in
schools across the country by activating students to create a
culture of support and positivity among their peers."
Hollister will promote the
campaign in all stores nationwide and select international stores
through video displays and a limited-edition product collection
with proceeds of up to $25,000
supporting DoSomething.org. In addition, starting September 9th, customers are also
encouraged to round-up their purchases in-stores and online in the
US to support DoSomething.org and its anti-bullying campaigns*. In
its bullying prevention efforts to date, Hollister has raised more than $1,750,000 for anti-bullying organizations and
initiatives.
This multi-faceted campaign also includes on-the-ground
activations and digital components with High School Nation (HSN).
HSN, an organization dedicated to helping public schools advance in
music, art, and sports, will bring programming to more than 50
schools across the country through its Lunch Series tour, inspiring
students to take action against bullying. Additionally, social
media influencers and advocates such as model, philanthropist and
public speaker, Anika Alexa, and
college track athlete and body positivity advocate, Micaiah Ransby, will develop custom tear sheets
and help spread the campaign message on their social media
channels.
"We are passionate about this cause; it aligns with our mission
to celebrate individuality, and to unconditionally support each
other," said Michael Scheiner, SVP
of Marketing at Hollister. "We're
committed to helping promote positive affirmations to create safe
spaces in schools. We know our Gen Z customer is naturally inclined
to taking action, so we're excited to partner with DoSomething, and
together, encourage students to spread positivity."
Students can sign up for the Cancel Bullying campaign
at DoSomething.org/Hollister,
or by texting FIVE to 38383, where they can download and print out
tear sheets with messages of positivity and affirmation. Students
who participate in the campaign and complete it by or before
November 30, 2019 will be entered for
the chance to win a $5,000 college
scholarship. The school with the most students who complete the
campaign will be the recipient of a pizza party hosted by
DoSomething.org (nom!).
*Up to $375,000. All
other donations will benefit efforts that promote the health and
wellness of youth.
1 Gottman's Famous 5:1 Study on
Relationship
About DoSomething.org:
DoSomething.org is the largest tech company exclusively for
young people and social change. We're activating 5 million young
people (and counting!) to make positive change, online and off, in
every US area code and in over 131 countries. When you join
DoSomething.org, you join something bigger than yourself. You team
up with the young people who have clothed half of America's youth
in homeless shelters. And cleaned up 3.7 million cigarette butts
from the streets. And run the largest youth-led sports equipment
drive in the world. And more! You've got the power and the passion
to make an impact -- we'll help you get it done. Let's Do This!
About Hollister:
The quintessential retail brand of the global teen consumer,
Hollister Co. celebrates the liberating spirit of the endless
summer inside everyone. Inspired by California's laidback attitude, Hollister's clothes are designed to be lived
in and made your own, for wherever life takes you. A division of
Abercrombie & Fitch Co., Hollister provides an engaging, welcoming, and
unique shopping experience through its global e-commerce websites
and its approximately 540 retail locations.
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SOURCE DoSomething.org