ROCKVILLE, Md., May 16, 2019 /PRNewswire/ -- Choice Hotels
International, Inc. (NYSE: CHH) has entered into a strategic
agreement with AMResorts®, an Apple Leisure Group (ALG) related
brand known for its portfolio of luxury, all-inclusive resorts
across popular destinations throughout Mexico, the Caribbean and Central America. The arrangement is expected
to enhance Choice Hotels' award-winning loyalty program, Choice
Privileges, by allowing members to earn and redeem points at
AMResorts' more than 50 award-winning properties by yearend.
"Our initiative with AMResorts will offer our 40 million Choice
Privileges loyalty members the opportunity to earn and redeem
points at a portfolio of world-class resorts in desirable
destinations," said Pat Pacious,
president and chief executive officer, Choice Hotels. "By offering
the new, aspirational vacation option, we are further strengthening
our loyalty program and giving members yet another reason to stay
at our entire portfolio of hotels for business or leisure travel.
In addition, Choice is well-positioned to deliver business to
AMResorts through our award-winning global reservation system and
distribution platform, choiceEDGE, which drives more than
$9 billion in revenue to the 7,000
hotels in our system annually."
The alliance is expected to add more than 25,000 upscale rooms
to the Choice Hotels' network, including AMResorts' well-known
resort brands Zoëtry® Wellness & Spa Resorts, Secrets®,
Breathless®, Dreams®, Now®, Reflect ®, and Sunscape® Resorts &
Spas, doubling the number of upscale rooms that Choice offers
globally. It also will position Choice Hotels as having the largest
all-inclusive luxury resort offering of any major U.S. hotel
company.
"By partnering with Choice Hotels, we hope to expand our brands'
global reach even further," said Gonzalo
del Peon, President, AMResorts. "Choice Privileges' strong
consumer offering makes it the right loyalty program for us, and
our resorts will now be able to offer guests the ability to earn
and redeem loyalty points. We look forward to working with Choice
to connect more people to their dream getaways in paradise and
deliver memorable experiences that will inspire travelers to book
their vacations with us time and time again."
About Choice Hotels
Choice Hotels International,
Inc. (NYSE: CHH) is one of the largest and most successful lodging
franchisors in the world. With more than 7,000 hotels,
representing nearly 570,000 rooms, in over 40 countries and
territories as of March 31, 2019, the
Choice® family of hotel brands provides business
and leisure travelers with a range of high-quality lodging options
from limited service to full-service hotels in the upscale,
midscale, extended-stay and economy segments. The award-winning
Choice Privileges® loyalty program offers members
benefits ranging from everyday rewards to exceptional experiences.
For more information, visit www.choicehotels.com.
Ascend Hotel Collection: Let the Destination Reach
You.
The Ascend Hotel Collection® global portfolio of
unique, boutique, and historic independent hotels and resorts is
part of Choice Hotels International, one of the world's largest
leading hotel companies. Recognized as the hotel industry's first
"soft brand" concept, the Ascend Hotel Collection has more than 250
properties open and operating worldwide, including in France,
the United Kingdom, Denmark,
Finland, Ireland, Norway, Spain, Sweden, Turkey, Australia, Canada, Ecuador,
and the Caribbean region. Membership with the Ascend
Hotel Collection enables distinctive, independent properties to
gain a global presence while maintaining their local charm. For
more information, visit www.choicehotels.com/Ascend.
About AMResorts
AMResorts collectively provide sales,
marketing and brand management services to eight individually
unique resort brands including Zoëtry Wellness & Spa Resorts,
Secrets, Breathless, Dreams, Now, Reflect and Sunscape Resorts
& Spas, and Alua Hotels & Resorts. The AMResorts Collection
of Brands is continuously raising the all-inclusive concept to a
new level of luxury with its signature Endless Privileges®,
Unlimited-Luxury®, and Unlimited-Fun® programs. Located throughout
Mexico, Jamaica, Curacao, Dominican
Republic, Costa Rica,
Panama, and Spain, AMResorts' 64 award-winning properties
treat every guest to premium accommodations, desirable locations
and extraordinary inclusions. The brands in the collection include:
Zoëtry Wellness & Spa Resorts (zoetryresorts.com;
1-888-4-ZOËTRY); Secrets Resorts & Spas (secretsresorts.com;
1-866-GO SECRETS); Breathless Resorts & Spas
(breathlessresorts.com; 1-855-65-BREATHE); Dreams Resorts &
Spas (dreamsresorts.com; 1-866-2-DREAMS); Now Resorts & Spas
(nowresorts.com; 1-877-NOW-9953); Reflect Resorts & Spas
(reflectresorts.com; 1-855-4REFLECT), Sunscape Resorts & Spas
(sunscaperesorts.com; 1-866-SUNSCAPE) and Alua Hotels & Resorts
(aluahotels.com). Images, logos and informational material about
the AMResorts Collection of Brands and properties are available at
amresorts.com/mediasite/media.
Forward-Looking Statement
This communication
includes "forward-looking statements" about future events,
including anticipated benefits of the alliance with AMResorts.
Such statements are subject to numerous risks and uncertainties,
including the potential for delays and the success of the
integration of the AMResorts properties into our loyalty program
and our reservation and distribution platform, as well as other
potential "Risk Factors" described in our Annual Report on Form
10-K, any of which could cause actual events and results to be
materially different from our expectations.
© 2019 Choice Hotels International, Inc. All rights
reserved.
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SOURCE Choice Hotels International, Inc.