MINNEAPOLIS, April 22, 2019 /PRNewswire/ --
Target Corporation (NYSE: TGT) today announced the
introduction of Everspring, a new household essentials brand
comprised of more than 70 household essentials items. Developed by
Target's internal design team as a down-to-earth solution that is
up to Earth's standards, Everspring products include ingredients
and components that are derived from plants or use other renewable
materials, as well as post-consumer recycled paper. The assortment
was designed with simple yet beautiful packaging that guests will
be proud to have in their homes. Everspring arrives in stores and
on Target.com beginning April 22,
2019, and will be available year-round.
"Everspring is a great example of how we're listening – and
responding – to the evolving needs of our guests in a way that's
uniquely Target," said Christina
Hennington, senior vice president, general merchandise
manager, Target. "Guests can feel confident they're purchasing
essentials for their home that include ingredients and components
they want and have the efficacy they need to get daily routines
done. And, at prices nearly 20 percent less than comparable brands
and a focus on fresh design, Everspring offers guests another
compelling reason to stock up at Target."
Everspring includes everyday products families use throughout
their homes, such as laundry detergent, paper towels, hand and face
wipes, multi-purpose cleaner and more. The Everspring packaging has
a uniquely fresh aesthetic and each label was designed to make it
as easy for guests to know exactly what they are purchasing by
incorporating icons to provide a quick read for efficacy and
product claims. Everspring is also priced affordably, making
products that include ingredients derived from plants or renewable
materials more accessible.
Everspring also complies with Target Clean, a new product
standard the retailer introduced in March. Guests will see the
Target Clean icon in stores and online, signaling products that are
formulated without specific chemicals often found in product
categories, such as phthalates, propyl-paraben and butyl-paraben
and sodium laureth sulfates (SLES).
In 2017, Target committed to reimagining its owned brand
portfolio, delivering more one-of-a-kind items. In addition to
Everspring, Target has recently launched Auden, Colsie, and Cloud
Island Essentials and by the end of 2019, guests will be able to
shop more than 25 new owned and exclusive brands.
About Target Corporation
Minneapolis-based Target Corporation (NYSE:
TGT) serves guests at more than 1,800 stores and at Target.com.
Since 1946, Target has given 5 percent of its profit to
communities, which today equals millions of dollars a week. For
the latest store count or for more information, visit
Target.com/Pressroom. For a behind-the-scenes look at Target, visit
Target.com/abullseyeview or follow @TargetNews on
Twitter.
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SOURCE Target Corporation