El Pollo Loco Appoints Brian Wallunas to Newly Created Role of Vice President of Digital Marketing
April 18 2019 - 9:00AM
El Pollo Loco, Inc. (“El Pollo Loco” or
“Company”) (Nasdaq:
LOCO), the nation's
leading fire-grilled chicken restaurant chain, today announced the
appointment of Brian Wallunas as Vice President of Digital
Marketing, effective April 22. Bringing nearly 15 years of digital
experience to this newly created role, Mr. Wallunas’ appointment
comes on the heels of the addition of Miguel Lozano, El Pollo
Loco’s new Chief Operating Officer, and further strengthens El
Pollo Loco’s new leadership team focused on executing the brand’s
transformation agenda.
Mr. Wallunas’ chief responsibility will be to make loyalty a
bigger part of how El Pollo Loco goes to market, while also leading
the digital strategy to enhance brand affinity and growth through
all major digital channels.
“Brian is a critical team addition as we seek to increase brand
loyalty and digitize our business,” said Hector Muñoz, Chief
Marketing Officer at El Pollo Loco. “His proven digital abilities
will be key in bringing frictionless convenience for our customers
as the brand continues to pursue sustainable growth through our
transformation agenda.”
Mr. Wallunas joins the El Pollo Loco familia after most recently
overseeing the digital strategy and capabilities for Coca-Cola’s
National Foodservice business unit. As Director of Marketing
Technology, he developed and executed the transformation to
digitize the Coca-Cola value bundle and unlock value for its
customers.
Prior to Coca-Cola, Mr. Wallunas spent several years leading
breakthrough digital executions for Arby’s Restaurant Group, Inc.
and Domino’s Pizza, Inc. Notably, as Arby’s Digital Strategy
Director, he established the digital vision and technology roadmap
for the entire organization. As Director of Digital Experience for
Dominos, he innovated new ordering channels including the AI voice
ordering assistant ‘Dom’, responsive mobile web, iPad ordering and
Domino’s AnyWare platform.
“I’m impressed with El Pollo Loco’s transformation agenda and
excited to help grow the love and loyalty among its customers,”
said Mr. Wallunas. “We have an opportunity to leverage technology
in a way that drives differentiated value and makes the brand more
accessible for customers, and I can’t wait to get started.”
About El Pollo Loco El Pollo Loco (Nasdaq:LOCO)
is the nation’s leading fire-grilled chicken restaurant with a
mission to bring people together around food, family and culture in
the communities it serves. Raised in the heart of Los Angeles, El
Pollo Loco is renowned for its handcrafted L.A. Mex food, an
innovative blend of traditional Mexican flavors and Californian
inspiration. Since 1980, El Pollo Loco has successfully opened and
maintained more than 480 company-owned and franchised restaurants
in Arizona, California, Nevada, Texas, Utah, and Louisiana while
remaining true to its Mexican-American heritage. El Pollo Loco
continues to grow and evolve, nourishing connections to tradition,
culture and one another through fire-grilled goodness that makes us
feel like familia. For more information, visit us
at www.elpolloloco.com.
Like: www.facebook.com/ElPolloLoco
Follow on Twitter: @ElPolloLoco
Follow on Instagram: @ElPolloLoco
Subscribe: www.youtube.com/OfficialElPolloLoco
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Team: www.elpolloloco.com/careers
MEDIA CONTACT: Hannah Gray Edible 323-202-1477
hannah.gray@edible-inc.com
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