HUNT VALLEY, Md., April 18, 2019 /PRNewswire/ -- Sinclair
Broadcast Group (NASDAQ: SBGI) is pleased to announce its High
School Division's weekly "Dr. Pepper's Friday Night Rivals" has
been named a finalist for the 8th Annual Cynopsis Sports
Media Awards in the "Best Sponsor Integration in a Program"
category. Nominated alongside national and regional sports
networks, Sinclair is the only
locally-produced program to have been shortlisted for this
prestigious honor. In addition, this is the only nominee whose
success is due to the incredible, talented student athletes across
the nation.
"When we started the 'Friday Night Rivals' program in 2014, our
goal was to help elevate awareness, excitement and recognition for
outstanding student athletes in high school sports across the
country," said Stephen Mann,
Executive Director of the High School Division at Sinclair. "To see our program named alongside
various professional leagues and national networks is an incredible
honor and testament to the work done by the Sinclair team, in addition to the schools, students
and local communities we serve. It truly showcases the power of
local content. The 'Friday Night Rivals' franchise demonstrates our
commitment to local high schools, showcasing our ability to create
a national brand through meaningful, local programming."
Sinclair's "Friday Night Rivals"
serves as a go-to source for fans across the country to watch local
high school football games live. Last season, Sinclair aired 351 high school football games,
providing viewers with more than 1,000 total hours of coverage.
Additionally, in October 2018,
Sinclair partnered with top video app,
Fantag, to make instant video highlights and replays available to
viewers, allowing fans to create personalized videos of the games
on their phones.
The Cynopsis Sports Media Awards program is dedicated to
celebrating the work of talented producers, hosts, sponsors and
executives alike, and saluting the initiatives that drove audiences
and turned sports viewers into fans over the past year. This year's
winners will be announced on Thursday, April
25th at a conference in New York
City. Additional information on the Cynopsis Sports Media
Awards can be found here.
About Sinclair Broadcast Group, Inc.
Sinclair is one of the largest and
most diversified television broadcasting companies in the country.
The Company owns, operates and/or provides services to 191
television stations in 89 markets. Sinclair is a leading local news provider in the
country and is dedicated to impactful journalism with a local
focus. The Company has multiple national networks, live local
sports production, as well as stations affiliated with all the
major networks. Sinclair's content is
delivered via multiple-platforms, including over-the-air,
multi-channel video program distributors, and digital platforms.
The Company regularly uses its website as a key source of Company
information which can be accessed at www.sbgi.net.
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SOURCE Sinclair Broadcast Group, Inc.