Ruhnn Holding Limited Announces Pricing of Initial Public Offering
April 03 2019 - 7:00AM
Ruhnn Holding Limited (“Ruhnn” or the “Company”) (NASDAQ: RUHN),
the largest internet key opinion leader facilitator in China as
measured by revenue in 2018, according to Frost & Sullivan,
today announced that it has priced its initial public offering of
10,000,000 American depositary shares (“ADSs”), at US$12.50 per
ADS, for a total offering size of approximately US$125 million,
assuming the underwriters do not exercise their over-allotment
option to purchase additional ADSs. Each ADS represents five Class
A ordinary shares of the Company. The ADSs are expected to begin
trading on the Nasdaq Global Select Market today under the ticker
symbol “RUHN.”
The Company and the selling shareholders have
granted the underwriters an option, exercisable for 30 days from
the date of the final prospectus, to purchase up to an aggregate of
additional 1,500,000 ADSs to cover over-allotments.
Citigroup Global Markets Inc., UBS Securities
LLC and Top Capital Partners Limited are acting as the joint
bookrunners of this offering.
A registration statement related to these
securities has been filed with, and declared effective by, the
United States Securities and Exchange Commission. This press
release shall not constitute an offer to sell or a solicitation of
an offer to buy, nor shall there be any sale of these securities in
any state or jurisdiction in which such an offer, solicitation or
sale would be unlawful prior to registration or qualification under
the securities laws of any such state or jurisdiction.
This offering is being made only by means of a
prospectus forming part of the effective registration statement. A
copy of the final prospectus relating to the offering may be
obtained, when available, by contacting the prospectus department
at Citigroup Global Markets Inc., Attention: Prospectus Department,
at 1155 Long Island Avenue, Edgewood, New York, NY 11717, United
States, by telephone at +1-800-831-9146; UBS Securities LLC,
Attention: Prospectus Department, at 1285 Avenue of the Americas,
New York, NY 10019, United States, by telephone at +1-888-827-7275;
and Top Capital Partners Limited, Level 4, 142 Broadway, Newmarket,
Auckland, New Zealand, by telephone at +64-9-393-8124.
About Ruhnn Holding Limited
Ruhnn Holding Limited is the largest internet
key opinion leader (“KOL”) facilitator in China as measured by
revenue in 2018, according to Frost & Sullivan. The Company
connects influential KOLs who engage and impact their fans on the
internet to its vast commercial network. Ruhnn pioneered the
commercialization of the KOL ecosystem in China, and operates under
both full-service and platform models. The Company’s full-service
model integrates key steps of the e-commerce value chain from
product design and sourcing and online store operations to
logistics and after-sale services. The platform model promotes
products sold in third-party online stores and provides advertising
services on KOL’s social media spaces to third-party merchants. As
of December 31, 2018, the Company had 113 signed KOLs with an
aggregate of 148.4 million fans across major social media platforms
in China.
For more information, please visit:
http://ir.ruhnn.com.
For investor and media inquiries, please
contact:
In China:
Ruhnn Holding LimitedMac ZhouTel:
+86-571-2882-5222E-mail: ir@ruhnn.com
The Piacente Group, Inc.Emilie WuTel:
+86-21-6039-8363E-mail: ruhnn@thepiacentegroup.com
In the United States:
The Piacente Group, Inc. Brandi
PiacenteTel: +1-212-481-2050E-mail:
ruhnn@thepiacentegroup.com
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