Starbucks to Enhance Industry-Leading Starbucks® Rewards™ Loyalty Program
March 19 2019 - 6:00AM
Business Wire
More choice and ability to immediately earn
Stars among updates to bring instant value to more than 16M
members
Today, Starbucks (NASDAQ: SBUX) announced a suite of
enhancements coming to its rapidly-growing Starbucks® Rewards™
loyalty program, bringing more than 16 million members flexibility
and choice when redeeming Stars at Starbucks® stores. Beginning
April 16, all members will be able to earn and redeem Stars for
Rewards immediately after joining the program, bringing instant
value to its growing fanbase. Members will continue to earn 2 Stars
for every $1 spent when using a registered Starbucks Card for
eligible purchases at Starbucks stores.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20190319005209/en/
Starbucks announced a suite of
enhancements coming to its rapidly-growing Starbucks® Rewards™
loyalty program. (Photo: Business Wire)
The industry-leading Starbucks Rewards program - introduced in
2009 - continues to surge in popularity. Membership has grown more
than 25% over the past two years alone, climbing to 16 million
active members as of December 2018, a 14% increase over the prior
year. Starbucks Rewards transactions accounted for 40% of tender in
U.S. company-operated stores in the same time frame.
“Since introducing Starbucks Rewards ten years ago, we’ve
experienced tremendous growth and continued to evolve the program
to meet the changing needs and purchase patterns of our customers,”
said Matthew Ryan, Starbucks chief marketing officer. “These new
updates put choice in the hands of our customers and a personal
touch they can only get from Starbucks.”
Program updates, effective April 16 include:
- Easier and Faster: All Starbucks
Rewards members earn Stars toward free Rewards from the day they
join, bringing immediate value to customers. This change means
members can earn enough Stars to redeem a Reward in as few as 2-3
visits.
- More Choices: A new, tiered1
Rewards structure will replace the current single option at
participating Starbucks locations, offering customers more ways
than ever to use their Stars toward free items:
- 25 Stars: Extra Espresso Shot,
Dairy Substitute or Additional Flavor
- 50 Stars: Brewed Hot Coffee, Hot
Tea or select Bakery Items
- 150 Stars: Handcrafted Drink,
Hot Breakfast or Yogurt Parfaits
- 200 Stars: Lunch Sandwich,
Protein Box or Salad2
- 400 Stars: Select Merchandise or
Packaged Coffee
- No Star Expiration for Chase
Credit/Debit Cardholders: Stars earned by Starbucks Rewards
Visa Credit and Prepaid members will no longer expire3
These enhancements build on existing program benefits that will
remain available to all members. In addition to earning 2 Stars for
every $1 spent in Starbucks stores, members enjoy free brewed hot
coffee & tea refills, a free birthday treat4 and exclusive
personalized offers along with dozens of additional opportunities
to earn Bonus Stars through monthly Double Star Days and more.
For more information about Starbucks Rewards, please visit us
here.
1 Tiered Rewards available at participating locations only.2
Lunch Sandwich, Protein Box or Salad can be redeemed for 250 Stars
in Canada3 Under the Starbucks Rewards Program, Stars earned do not
expire as long as the member’s Starbucks® Rewards Visa® Prepaid
Card or Starbucks® Rewards Visa® Credit Card account is open. If
the member’s Starbucks® Rewards Visa® Prepaid Card account or
Starbucks® Rewards Visa® Credit Card account is closed for any
reason, Stars will expire six (6) months from the calendar month in
which the account was closed.4 To qualify for the Birthday Reward,
a member must have made at least one Star-earning transaction using
the member’s registered Starbucks Card.
About Starbucks
Since 1971, Starbucks Coffee Company has been committed to
ethically sourcing and roasting high-quality arabica coffee.
Today, with more than 28,000 stores around the globe, Starbucks is
the premier roaster and retailer of specialty coffee in the world.
Through our unwavering commitment to excellence and our guiding
principles, we bring the unique Starbucks Experience to life for
every customer through every cup. To share in the experience,
please visit our stores or online at news.starbucks.com
and Starbucks.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20190319005209/en/
Starbucks Coffee
Companypress@starbucks.com206-318-7100
Starbucks (NASDAQ:SBUX)
Historical Stock Chart
From Aug 2024 to Sep 2024
Starbucks (NASDAQ:SBUX)
Historical Stock Chart
From Sep 2023 to Sep 2024