YETI Announces Appointment of Mary Lou Kelley to Board of Directors
February 14 2019 - 6:00AM
Business Wire
YETI Holdings, Inc. (“YETI” or the “Company”) (NYSE: YETI) today
announced that its Board of Directors has appointed Mary Lou
Kelley, a highly experienced leader in retail and eCommerce, as an
independent director, effective immediately. Following this
announcement, the board will consist of eight members with
significant experience across the eCommerce, retail, marketing,
financial and consumer products sectors.
Ms. Kelley most recently served as the President of E-Commerce
at Best Buy Co., Inc. from 2014 until 2017. Prior to Best Buy, Ms.
Kelley held senior leadership roles in marketing and eCommerce with
various companies, including Chico's FAS, L.L. Bean, and
Ashford.com. Earlier in her career, Ms. Kelley served as a
management consultant with McKinsey and Company. Ms. Kelley has
been an Independent Director at Vera Bradley, Inc. since 2015 and
an independent director at Finning International Inc. since 2018.
She also serves as an advisor to the senior leadership team of
Falabella Retail, the largest department store retailer in South
America. Ms. Kelley received a Bachelor of Arts degree in economics
from Boston College and an MBA from the Darden Graduate School of
Business Administration at the University of Virginia.
David Schnadig, Chairman of the Board of Directors, stated, “We
are delighted that Mary Lou is joining YETI as our newest board
member. She has an impressive track record leading businesses,
including significant eCommerce experience during her tenure at
Best Buy, as President of its nearly $5 billion eCommerce division
and at Chico’s, where she led the eCommerce businesses for its
three brands. We look forward to leveraging her acumen as we
continue to drive YETI’s growth through our varied
direct-to-consumer initiatives.”
Matt Reintjes, President and Chief Executive Officer, commented,
“We are extremely pleased to welcome Mary Lou to the YETI Board of
Directors. Her experience as an executive with omni-channel
businesses and a focus on direct-to-consumer is a great complement
to our existing board. The combination of her professional
experience coupled with her board and advisory roles makes Mary Lou
a great addition to YETI. We look forward to benefiting from her
expertise across a number of areas including digital
transformation, omni-channel strategies, and customer experience as
we continue to expand brand awareness, enhance brand engagement and
grow our direct-to-consumer segment.”
About YETI Holdings, Inc.
YETI is a growing designer, marketer, retailer, and distributor
of a variety of innovative, branded, premium products to a
wide-ranging customer base. Our brand promise is to ensure each
YETI product delivers exceptional performance and durability in any
environment, whether in the remote wilderness, at the beach, or
anywhere else life takes you. We bring our products to market
through a diverse and powerful omni-channel strategy, comprised of
our select group of national and independent retail partners and
our DTC channel. By consistently delivering high-performing
products, we have built a following of engaged brand loyalists
throughout the United States, Canada, Australia, and elsewhere,
ranging from serious outdoor enthusiasts to individuals who simply
value products of uncompromising quality and design. Our
relationship with customers continues to thrive and deepen as a
result of our innovative new product introductions, expansion and
enhancement of existing product families, and multifaceted branding
activities.
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version on businesswire.com: https://www.businesswire.com/news/home/20190214005203/en/
Investor Relations:Tom Shaw,
512-271-6332investor.relations@yeti.comMedia:Alecia Pulman,
203-682-8224alecia.pulman@icrinc.comBrittany Fraser,
646-277-1231brittany.fraser@icrinc.com
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