Unilever Innovates Durable, Reusable and Refillable Packaging to Help Eliminate Waste
January 24 2019 - 7:20AM
Business Wire
Several brands will trial new products on
first-of-its-kind shopping platform Loop™
Unilever today unveiled reusable packaging innovations across
nine of its brands, including four new product formats. The new
products will be trialled on Loop™, a global, first-of-its-kind,
waste-free shopping system announced today.
Bringing together a coalition of consumer goods companies, along
with international recycling leader TerraCycle, Loop™ is an
innovative new business model for premium durable packaging which
is delivered directly to the consumer, returned and refilled. The
platform also offers the opportunity to work with others at scale
to test reuse models and shift consumer behavior, which will help
make circular packaging systems commercially viable.
Premium skincare brand REN Clean Skincare, Hellmann’s, Love
Beauty and Planet, Love Home and Planet and Seventh Generation will
trial new reusable packaging made from aluminum and glass.
Three Unilever brands will also be the first to test new formats
within the Loop™ system. World leading deodorant brands Dove,
Degree and AXE, together reaching over one billion people globally
every year, will test a premium, refillable deodorant stick called
minim™. Made from stainless steel, the design is minimal, compact
and sustainable, offering a new consumer experience without any
unnecessary materials. Dependent on usage, the product will last on
average one month, with the packaging designed to last at least 100
cycles. This means that each pack is expected to last about eight
years, with the potential to save up to 100 packs from being thrown
away.
Unilever’s participation in Loop™ complements its existing
efforts to create a plastic system that works and a packaging
system that is truly circular by design. In 2017, Unilever
committed to all of its plastic packaging being reusable,
recyclable or compostable by 2025. Good progress has been made
against these targets, with absolute packaging volumes flat since
2010, despite the business growing significantly over this period.
However, Unilever is determined to further reduce its use of
single-use plastics.
Alan Jope, CEO of Unilever said: “We want to put an end to the
current “take-make-dispose” culture and are committed to taking big
steps towards designing our products for re-use. We’re proud to be
a founding partner of Loop, which will deliver our much-loved
brands in packaging which is truly circular by design.”
About Unilever North America
Unilever is one of the world’s leading suppliers of Beauty &
Personal Care, Home Care, and Foods & Refreshment products with
sales in over 190 countries and reaching 2.5 billion consumers a
day. In the United States and Canada, the portfolio includes brand
icons such as: Axe, Ben & Jerry’s, Breyers, Degree, Dollar
Shave Club, Dove, Hellmann’s, Klondike, Knorr, Lever 2000, Lipton,
Love Beauty and Planet, Magnum, Nexxus, Noxzema, Pond’s, Popsicle,
Pure Leaf, Q-tips, Seventh Generation, Simple, Sir Kensington’s,
St. Ives, Suave, Talenti Gelato & Sorbetto, TAZO, TIGI,
TRESemmé and Vaseline. All of the preceding brand names are
trademarks or registered trademarks of the Unilever Group of
Companies. Unilever employs approximately 9,000 people across North
America – generating more than $10 billion in sales in 2017.
Unilever’s Sustainable Living Plan underpins the company’s
strategy and commits to:
- Helping more than a billion people take
action to improve their health and well-being by 2020.
- Halving the environmental impact of our
products by 2030.
- Enhancing the livelihoods of millions
of people by 2020.
The USLP creates value by driving growth and trust, eliminating
costs and reducing risks. Globally, the company’s sustainable
living brands are grew 46% faster than the rest of the business and
delivered more than 70% of the company’s growth in 2017.
For more information on Unilever U.S. and its brands
visit: www.unileverusa.com
For more information on Unilever Canada and its brands
visit: www.unilever.ca
View source
version on businesswire.com: https://www.businesswire.com/news/home/20190124005378/en/
Media relations:Catherine
ReynoldsMediaRelations.USA@unilever.com(201) 894-7760
Unilever NV (NYSE:UN)
Historical Stock Chart
From Aug 2024 to Sep 2024
Unilever NV (NYSE:UN)
Historical Stock Chart
From Sep 2023 to Sep 2024