NEW YORK, Jan. 23, 2019 /PRNewswire/ -- Foot Locker,
Inc. unveils its newest store model, with the opening of a "Power
Store" on Friday, Jan. 25 on 8 Mile
Road in Eastpointe, Mich. With
more than 8,500 square-feet of retail space, Foot Locker boasts
full-family shopping with a women's shop-in-shop and a Kids Foot
Locker; offering footwear, apparel and accessories for men, women
and kids.
"It's our goal at Foot Locker to bring the excitement of sneaker
culture to local communities around the world, and that's what our
new Power Store model is all about. We're focused on creating
immersive brand connections that are authentically tied to the
neighborhoods they serve; from the local store staff that we hire
to the products and experiences we offer,"
said Frank Bracken, VP and GM of Foot Locker. "We are
excited to be testing this new approach with its first U.S.
location in Eastpointe, as we
continue our journey of transforming how we serve and connect with
our customers."
Foot Locker, Inc. currently operates Power Stores in
London, Liverpool and Hong
Kong and is expected to open more than a dozen new Power
Store locations across its family of brands in 2019. Upcoming
stores are planned for communities in Los
Angeles, New York and
Philadelphia in the U.S., and
Milan in Europe.
Meant to serve as a hub for local sneaker culture, art, music
and sports, the Metro Detroit property features custom art from
notable Detroit artist Désirée
Kelly. The store is home to an activation space that will host
regularly-scheduled events and activations for the
sneaker-obsessed.
"I was born and raised on the East
Side of Detroit, so
partnering with Foot Locker to visually bring their new store to
life in my neighborhood has been incredibly special," said Kelly.
"I found inspiration in Detroit's
iconic history and heritage and I hope the community sees these
works of art as a shrine to our city."
In addition to community-oriented activations, the store will
offer exclusive, city-centric products including adidas AM4DET – a
new SPEEDFACTORY shoe designed by Kayla
Donaldson, a Detroit native
who took inspiration from her city, her craft and her story to
bring the city and design to life. Other Detroit-inspired products include Nike's "Home
& Away" Collection, New Era
hats, Herschel bags, Detroit vs. Everybody and District 81 apparel
and more from local designers and personalities like Rick Williams.
Regular store hours are 10 AM –
8 PM Monday through Saturday and
10 AM – 7 PM
Sunday (subject to change). To celebrate the grand opening,
Foot Locker will host a series of activations for the Metro Detroit
community, ranging from talent shows and panel discussions to
in-store appearances from notable Detroit artists and influencers. Some of the
experiences include:
Wednesday, Jan. 30
- 1 PM – Foot Locker "Home Grown"
activation unveiling Detroit-specific products and brands,
featuring Icewear Vezzo and DJ BJ.
- 6 PM – "Women's Culture
Wednesday" with DJ Angel Baby, featuring a panel discussion with
Désirée Kelly and founder of Femology Meagan Ward, and a sneaker
planter workshop with Bodega Rose.
Thursday, Jan. 31
- 6 PM – adidas SPEEDFACTORY event
featuring Detroit-inspired adidas
AM4DET designed at PENSOLE Footwear Design Academy by local
College for Creative Studies student
Kayla Donaldson.
Friday, Feb. 1
- All Day – PUMA Cell Science Lab
-
- 5 PM – Detroit native and rapper Big Sean will appear
for a public Q&A about the science of music.
- Foot Locker will host a community giveback with PUMA and the
Sean Anderson Foundation to offer sneakers, winter coats and
backpacks to local kids from the Boys & Girls Clubs of
Southeastern Michigan.
Saturday, Feb. 2
- All Day – Nike "Home & Away" Day
-
- 10 AM – Kids Foot Locker "Home
Grown" activation.
- 5 PM – Detroit Got Talent Show
hosted by Haha Davis with a performance by Tee Grizzley.
For more information on Foot Locker's programming in
Eastpointe, follow
@footlockerdetroit on Instagram, and visit:
-
https://stores.footlocker.com/mi/eastpointe/17755-east-8-mile-road.html
-
https://stores.kidsfootlocker.com/mi/eastpointe/17755-east-8-mile-road.html
About Foot Locker
Foot Locker is part of Foot Locker,
Inc. (NYSE: FL), a specialty athletic retailer that operate
approximately 3,270 stores in 27 countries in North America, Europe, Asia,
Australia, and New Zealand. Through its Foot Locker, Kids
Foot Locker, Lady Foot Locker,
Champs Sports, Footaction, Runners Point, Sidestep, and SIX:02
retail stores, as well as its direct-to-customer channels,
including Eastbay.com and footlocker.com, the Company is a
leading provider of athletic footwear and apparel.
Additional information about Foot Locker may be found
at footlocker.com | Instagram: @footlocker |
Twitter: @footlocker |
YouTube: youtube.com/footlocker |
Blog: unlocked.footlocker.com |
Facebook: facebook.com/footlocker |
App: iOS and Android
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SOURCE Foot Locker, Inc.