SHANGHAI, Jan. 15, 2019 /PRNewswire/ -- iQIYI, Inc.
(NASDAQ: IQ) ("iQIYI" or the
"Company"), an innovative market-leading online entertainment
service in China, today announced
its video content will be shown on the Shanghai Metro system as a result of a new
joint venture.
At a ceremony held at the Shanghai Metro Museum, iQIYI, Shanghai
Shentong Metro Asset Management Co., Ltd. and Visengine
announced the launch of Shanghai Chengyitong Culture Media, a new
company owning and operating around 37,000 video screens in 415
stations covering Line 1 to Line 17 on the Shanghai Metro.
The establishment of Chengyitong opens up a world of
possibilities for content shown on metro screens, an offline
marketing and content distribution resource that has been until
this point underexploited. The Shanghai metro system is the world's second
busiest subway system, transporting 10 million passengers per
day.
iQIYI will work with Chengyitong to adapt content for metro
screens according to commuter viewing habits, choosing content
which is short in length and attention grabbing. The display of
iQIYI content such as "The Rap of China", "U Can U Bibi", "The Chinese Youth",
"Story of Yanxi Palace", "The Story of Ming
Lan", "Original Sin" and more will serve to promote both
iQIYI's brand and the popularity of its content.
"iQIYI is proud to participate in the launch of Chengyitong, a
development which heralds a new dawn for how Chinese passengers
engage with content when riding the subway," said Dr. Gong Yu,
founder and CEO of iQIYI. "Tapping into the huge passenger traffic
of the Shanghai Metro is a
fantastic opportunity for iQIYI to enlarge our user base,
experiment with innovative forms of offline marketing and entertain
people on their commutes."
AI and data-based technology will further allow iQIYI to take
advantage of innovative marketing on the Shanghai metro, including vertical video,
interaction between different screens, fan-centric marketing,
immersive marketing, interactive augmented reality (AR) marketing,
customized content through facial recognition, promotional
notifications pushed to users' devices based on their location,
users collecting coupons by shaking their phones, interactive
Q&A activities, virtual reality (VR) marketing, interactive
content using voice and touch, and many more. In May 2018, iQIYI launched an award-winning AR
interactive advert on subway systems which displayed different
engaging content as commuters passed by.
About iQIYI, Inc.
iQIYI, Inc. (NASDAQ: IQ)
("iQIYI" or the "Company") is an innovative market-leading online
entertainment service in China. Its corporate DNA combines
creative talent with technology, fostering an environment for
continuous innovation and the production of blockbuster content.
iQIYI's platform features highly popular original content, as well
as a comprehensive library of other professionally-produced
content, partner-generated content and user-generated content. The
Company distinguishes itself in the online entertainment industry
by its leading technology platform powered by advanced AI, big data
analytics and other core proprietary technologies. iQIYI attracts a
massive user base with tremendous user engagement, and has
developed diversified monetization models, including membership
services, online advertising services, content distribution, live
broadcasting, online games, IP licensing, online literature and
e-commerce etc. For more information on iQIYI, please
visit http://ir.iqiyi.com.
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SOURCE iQIYI, Inc.