Alibaba Launches A100 Strategic Partnership Program
January 10 2019 - 8:30PM
Business Wire
A100 offers a holistic one-stop solution to
accelerate digital transformation for corporations
Alibaba Group Holding Limited (NYSE: BABA) today announced the
launch of “A100,” a strategic partnership program that offers
companies a holistic one-stop solution to accelerate their digital
transformation. Members of A100 will develop a deep and
longstanding working relationship with Alibaba businesses across
multiple functions and platforms to co-create the best values that
are efficient, effective and sustainable in the digital era.
The A100 initiative was announced at the inaugural “Alibaba ONE
Business Conference” in Hangzhou. The name, “A100,” symbolizes
Alibaba’s goal of providing digitized solutions to a large number
of companies.
The A100 program is built on the “Alibaba Operating System,”
which was showcased at the conference. The creation of the Alibaba
Operating System is indeed a part of company’s natural progression
from an e-commerce provider to an integrated global technology
company. As Alibaba has expanded its business from pure e-commerce
into digital entertainment and local services, the power of its
infrastructure has grown to cover sales, logistics, supply chain
optimization, payments, marketing and a wide range of supporting
services all powered by cloud-based technologies. With those strong
cloud-computing capabilities, the infrastructure is able to process
a massive flow of data, offering insights and analytics
instrumental to better meeting customer needs and growing their
business. New Retail is a key interface through which businesses
can tap into the Alibaba Operating System.
The Alibaba ONE Business Conference also highlighted the success
of New Retail – a model pioneered by Alibaba to integrate online
and offline retail through digitizing store-based operations. New
Retail has gained strong ground in the past two years, with over
1,200 brands having digitized and upgraded more than 200,000
offline stores into “smart stores.”
Alibaba is now offering the Alibaba Operating System to
companies of all sizes through the A100 program, which lets them
choose from an exhaustive menu of services to enhance their
business operations. Alibaba will establish a cross-platform
integrated account-serving team to supervise the implementation of
A100 and will start with partners already in the company’s
ecosystem. The program will gradually expand to other brands
looking to optimize their digital operations.
“With over 600 million monthly active users and nearly 30
business units specializing in enterprise services including
tech-driven retail, mobile payment, digital marketing, media
entertainment, IT infrastructure and more, Alibaba is the leading
partner for businesses within China and around the world to
capitalize on the growing consumption by China’s middle class. The
A100 initiative, powered by the Alibaba Operating System, will be a
one-stop shop for businesses to access a comprehensive range of
enterprise services in the digital era,” said Daniel Zhang, CEO of
Alibaba Group.
“Many partners have gained enhanced operational efficiency and
business growth through a deep partnership with Alibaba. Synergies
generated by our ecosystem are creating new avenues for sales and
distribution, and catalysing product innovation to capture
opportunities in lifestyle upgrades across China. We look forward
to adding many more global and Chinese domestic companies to the
A100 strategic partnership program in the near future,” added
Zhang.
One of the early successes of the Alibaba cross-platform
partnership is Nestlé. While strengthening its core B2C business
through its Tmall flagship store, Tmall Supermarket and Rural
Taobao, Nestlé has recently expanded into new Alibaba channels,
such as Lingshoutong, FRESHIPPO (previously known as Hema)
supermarket and RT-Mart. In addition, Nestlé has established a
strong digitization-focused collaboration with Alibaba on a number
of projects based on market and category insight and consumer
understanding generated from various platforms available in the
ecosystem. In 2018, Nestlé signed a strategic partnership with
Cainiao, the logistics arm of Alibaba Group, which enabled Nestlé
to consolidate four distributors serving the Alibaba-related
business into one and introducing the “One Set” inventory system to
fulfill online orders. As a result, Nestlé can fully leverage
Cainiao’s intelligence to sort products and manage inventories
according to consumers’ preferences in different regions, reducing
the proportion of cross-region parcels and speeding up
deliveries.
In August 2018, Alibaba and Starbucks formed a deep, strategic
New Retail partnership that enabled a seamless Starbucks experience
and transformed the coffee industry in China. Starbucks
collaborates across key businesses within the Alibaba ecosystem,
including China’s leading on-demand food delivery platform Ele.me,
FRESHIPPO supermarket, Tmall, Taobao and Alipay. Starbucks delivery
program is today available across 2,000 stores in 30 cities in
China in partnership with Ele.me. Starbucks also partners with
FRESHIPPO supermarket to create “Star Kitchens” specifically
designed for Starbucks delivery order fulfillment, further
expanding delivery capabilities. In December 2018, Starbucks
launched its first virtual store in China powered by technology
from Alibaba Group, providing a unified, one-stop digital
experience across the Starbucks app and mobile apps within the
Alibaba ecosystem.
About Alibaba Group
Alibaba Group’s mission is to make it easy to do business
anywhere and the company aims to achieve sustainable growth for 102
years. For the fiscal year ended March 31, 2018, the company
reported revenues of US$39.9 billion.
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Media ContactsKatie LeeAlibaba Group+852 9728
0979k.lee@alibaba-inc.com
Shao XiaoyiAlibaba Group+86 186 5817
0996shaoxiaoyi.sxy@alibaba-inc.com
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