Alaska Expands Partnership With Points To Let Mileage Plan Members Redeem Miles For Elite Status
December 18 2018 - 8:30AM
Points (TSX:PTS) (Nasdaq:PCOM), the global leader in powering
loyalty commerce, today expanded its partnership with Alaska
Airlines to enable Mileage Plan members to redeem their miles for
elite status.
By leveraging Points’ Loyalty Commerce Platform, Alaska Airlines
is enhancing its existing Elite Qualifying Miles promotion. Now,
members who are close but short of their annual qualifying
requirements can use their hard-earned miles to maintain or
purchase higher elite status. The expanded partnership is
ultimately providing Mileage Plan members more ways to use their
miles and enjoy elite benefits when flying Alaska Airlines.
This significant program enhancement is following a successful
Elite Qualifying Miles promotion launch in 2016, which gave Mileage
Plan members the ability to purchase miles with cash in order to
earn elite status. This has proven to be a highly desirable benefit
for loyalty members as they strive to achieve the next level of
elite status.
”We’ve seen that more mile redemption opportunities increases
member engagement with Mileage Plan, so we’re excited to leverage
Points’ expertise to take this highly sought-after promotion to the
next level,” said Ryan Butz, Alaska Airlines managing director of
guest loyalty.
“We are thrilled to support our longtime valued partner, Alaska
Airlines, with their first qualifying miles offer where Mileage
Plan members are granted the ability to redeem their existing miles
and gain the status that they would otherwise miss out on in 2019,”
said Rob MacLean, CEO of Points. “We look forward to leveraging our
platform to power new features and offer more flexibility to
members.”
With its leading Loyalty Commerce Platform, Points provides
loyalty eCommerce and technology solutions to the world's top
brands to power innovative services to drive increased revenue and
member engagement in loyalty programs. Points leverages its
platform to efficiently deliver great services, including the Buy,
Gift and Transfer functionality, to a growing list of more than 60
leading loyalty programs worldwide.
For more about Points’ Loyalty Commerce Platform, visit
www.points.com.
About Points InternationalPoints, (TSX:
PTS)(Nasdaq: PCOM), provides loyalty e-commerce and technology
solutions to the world's top brands to power innovative services
that drive increased loyalty program revenue and member engagement.
Currently, the Company has a growing network of nearly 60 global
loyalty programs integrated into its unique Loyalty Commerce
Platform. Points offers three core private or co-branded services:
its Loyalty Currency Retailing service sells loyalty points and
miles directly to consumers; its Platform Partners service offers
developers transactional access to dozens of loyalty programs and
their hundreds of millions of members via a package of APIs; and
its Points Travel service helps loyalty programs increase revenue
from hotel and car rental bookings while offering members
more opportunities to earn and redeem loyalty rewards more broadly.
Points is headquartered in Toronto with offices in San Francisco
and London.
For more information, visit company.points.com, follow Points on
Twitter (@PointsLoyalty) or read the Points blog. For Points’
financial information, visit investor.points.com.
About Alaska AirlinesAlaska Airlines and its
regional partners fly 44 million guests a year to more than 115
destinations with an average of 1,200 daily flights across the
United States and to Mexico, Canada and Costa Rica. With Alaska and
Alaska Global Partners, guests can earn and redeem miles on flights
to more than 900 destinations worldwide. Alaska Airlines ranked
"Highest in Customer Satisfaction Among Traditional Carriers
in North America" in the J.D. Power North America Airline
Satisfaction Study for 11 consecutive years from 2008 to 2018.
Learn about Alaska's award-winning service at
newsroom.alaskaair.com and blog.alaskaair.com. Alaska Airlines and
Horizon Air are subsidiaries of Alaska Air Group (NYSE: ALK).
CONTACTPoints Media RelationsCatherine
LoweCatherine.lowe@points.com+1 649-539-1310
Alaska Media Relationsnewsroom@alaskaair.com+1 (206)
304-0008
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