LEBANON, Tenn., Nov. 29, 2018 /PRNewswire/ -- Cracker Barrel
Old Country Store® today announced its holiday campaign
Countdown to Christmas, which calls on some of the brand's music
partners to spread the spirit of the season. The program will
feature 25 days of holiday- and music-themed surprises and exciting
offers, and will kick off on Dec. 1.
Participating artists include Martina
McBride, Brett Young,
Josh Turner and Dailey &
Vincent.
The Countdown will begin with an exclusive video release from
Martina McBride covering a holiday
classic, which can be viewed on Cracker Barrel's social platforms
and YouTube Channel. Over the remaining days, Cracker Barrel fans
and guests can watch exclusive videos from Brett Young, whose sophomore album "Ticket to
L.A." releases Dec. 7, and
Josh Turner, who recently released
his No.1-debuting album "I Serve A Savior". In addition, Dailey
& Vincent, who recently released their first-ever holiday album
"Dailey & Vincent: The Sounds of Christmas," will bring holiday
cheer to the U.S. Military in a special way.
"My new album comes out this December, so I'm excited to be
teaming up with Cracker Barrel this holiday season to bring special
new content to fans," said Young.
"I'm honored to join Cracker Barrel this season for their
Countdown to Christmas campaign. I've had a long history with
Cracker Barrel both professionally and personally," shares Turner.
"I always enjoy working with them and when I'm on the road, I
always enjoy stopping in for one of my favorite meals... country
fried steak!"
Throughout the month of December, Countdown to Christmas will
also include several promotions, including buy one get one
Christmas ornaments, and a discount on Cracker Barrel's iconic
rocking chairs. To discover each day's surprise, visit
crackerbarrel.com/Christmas and follow along on social media
@CrackerBarrel.
"We feel humbly blessed and thankful to partner with Cracker
Barrel for the Countdown to Christmas and are honored to bring some
Christmas spirit to our men and women in uniform - those who
protect our beloved America here, at home and abroad," said Dailey
& Vincent.
"Through programs like Countdown to Christmas, music allows us
to authentically and emotionally connect with our guests," said
Cracker Barrel Senior Marketing Manager Julie Ulmer. "The artists we're partnering with
already have a genuine connection to our brand, care about time
spent with family and enjoy giving back."
As part of Countdown to Christmas, Cracker Barrel launched the
"Joy of Christmas" contest alongside Martina McBride earlier this month, where five
deserving families were chosen for a whirlwind weekend getaway in
Nashville inclusive of attending
her concert on Nov. 30, meeting
McBride backstage, roundtrip airfare, a two-night hotel stay,
$1,000 gift card, and admittance to a
Cracker Barrel-catered event.
Cracker Barrel has partnered with a variety of music
artists on several projects, including album releases – some of
which have debuted in top Billboard chart spots – and retail
product lines. Cracker Barrel partners show the diverse range of
genres and artists that identify with the brand, including
Anthony Hamilton, MercyMe,
Carrie Underwood, Josh Turner, NEEDTOBREATHE, Kelly Clarkson and Scotty McCreery.
About Cracker Barrel Old Country Store, Inc.: Cracker
Barrel Old Country Store, Inc. (Nasdaq: CBRL) shares warm welcomes
and friendly service while offering guests quality homestyle food
and unique shopping – all at a fair price. By creating a world
filled with hospitality and charm through an experience that
combines dining and shopping, guests are cared for like family.
Established in 1969 in Lebanon,
Tenn., Cracker Barrel and its affiliates operate 658
company-owned Cracker Barrel Old Country Store® locations in 45
states and own the fast-casual Holler and Dash® restaurants. For
more information about the company, visit crackerbarrel.com.
Media Contact:
Media Relations
615-235-4135
media.relations@crackerbarrel.com
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SOURCE Cracker Barrel Old Country Store, Inc.