MEXICO CITY, Nov. 15, 2018 /PRNewswire/ -- Diltex – the
Mexican company owner of Ilusión & Fiorentina labels, sales
agent of Vanity Fair Brands and franchisees of David's Bridal in
Mexico – and IBM (NYSE: IBM),
announced that the fashion company is improving customer experience
and strengthening its production, distribution and
commercialization processes through digital transformation.
Today, technology globalization and the proliferation of
disruptive technologies encourages companies to transform their
business models to provide improved client experiences, as well as
innovative and omnichannel services. According to OECD, 25% of the
global economy will be digital in the next five years*. In this
scenario, the use of new technologies becomes key to ensure
competitiveness and high performance.
In the transformation of the fashion industry, information
technologies have become a key differentiator to boost innovation
and agility, helping to build an infrastructure that allows
managing, connecting and securing the information and data needed
to improve client loyalty and the efficiency of the business. With
innovation as main driver of growth, Diltex has anticipated those
changes. Today, thanks to this initiative, Diltex has ensured high
availability of its technological infrastructure, as well as
virtually unlimited growth of its operations and digital
transactions.
"Our customers are our main focus. In Diltex we have set
ourselves the goal of serving our clients in any channel they wish
with an unique experience," says Ricardo Segón, Diltex IT
Director. "Omnichannel plays a fundamental role at this point,
because either via web, mobile or physical store, people want to
connect with the brand and have a homogeneous experience. Today,
IBM is responsible for our technological infrastructure to help
make our internal processes more efficient, what is translated in
better care of our customers," adds Segón.
Diltex maintains a strategy that seeks to give consumers a
greater number of points of contact with brands and live, in that
way, a great experience that allows the company to continue
increasing loyalty, through an omnichannel experience.
To achieve this, Diltex implemented an IBM technology services
solution that includes data center and process contingency
capabilities in a service environment in a private cloud, which
provides flexibility, capabilities to support business applications
and transformation of its business operation in stores, in addition
to allowing the deployment of the new digital point-of-sale
application.
"Diltex has already begun the path of their transformation,
implementing a comprehensive strategy that includes not only
renewing the customer experience, but strengthening its entire
technological structure to streamline its internal processes,
maximize revenue and reduce costs," says Eduardo Sarmiento, IBM Mexico Services Director.
"With this project, we are helping Diltex build and run a
technology environment that is protected and easier to implement,
with the final customer in the center of their strategy."
With this agreement, Diltex seeks to appropriate the
transforming capabilities of technology, to generate experiences
that can give more value to its customers and employees, and
encourages its growth in Mexico,
the United States and Central America.
*Study: "OECD Perspectives on digital economy"
Media Contact
Analia
Cervini
IBM Latin America
Analia.Cervini.Gonzalez@ibm.com
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SOURCE IBM