Apple Champs-Élysées to Open on Famed Parisian Avenue this Sunday
November 15 2018 - 4:30AM
Business Wire
Apple® today announced its latest retail location, Apple
Champs-Élysées, paying tribute to Paris’s rich history and
creativity. Housed in a Haussmann-era apartment building, the inner
courtyard has been transformed into Apple’s grandest Forum,
dedicated to free Today at Apple® sessions.
Apple offers more than 18,000 Today at Apple sessions around the
world every week, focused on creative passions like photography,
music, coding and design. In the first week, Apple Champs-Élysées
will host sessions with popular musicians, filmmakers, animators
and more.
“The energy in Paris is electric and it will be one of our
premier cities for Today at Apple,” said Angela Ahrendts, Apple’s
senior vice president of Retail. “I hope that everyone who visits
Apple Champs-Élysées will be inspired to unlock their creative
curiosity and learn something new.”
A careful blend of historic and modern architecture, the store
design honors the building’s past while introducing modern spaces.
The facade and entryway have been meticulously restored and the
Burgundy stone of the exterior has been carried throughout the
building. French oak parquet floors line the upper levels, which
aim to revive the building's original spirit by restoring the
detailing and interconnected spaces of the quintessential Parisian
apartment.
“Working within a historic Parisian building is a great
responsibility and a phenomenal opportunity,” said Jony Ive,
Apple’s chief design officer. “Our first priority was to honor the
history of the building, while thoughtfully updating it to create
spaces both grand and intimate. The carefully interweaving layers
are warm and light filled, celebrating the timeless spirit of the
city.”
Several of the design features also serve an environmental
purpose. A sculptural roof light covers the courtyard, providing
sunlight to the space below and generating renewable energy with
integrated photovoltaic panels. An integrated rainwater collection
system provides water for the bathrooms, trees and green walls.
Like all of Apple’s facilities, Apple Champs-Élysées is powered by
100 percent renewable energy.
More than 330 employees, including over 100 new hires, will
welcome customers when the store opens Sunday. The group represents
15 nationalities and speaks 17 languages, with more than 200
employees joining from other Apple stores in Paris and around the
world. Apple Champs-Élysées opens Sunday at 12 p.m.
Apple revolutionized personal technology with the introduction
of the Macintosh in 1984. Today, Apple leads the world in
innovation with iPhone, iPad, Mac, Apple Watch and Apple TV.
Apple’s four software platforms — iOS, macOS, watchOS and tvOS —
provide seamless experiences across all Apple devices and empower
people with breakthrough services including the App Store, Apple
Music, Apple Pay and iCloud. Apple’s more than 100,000 employees
are dedicated to making the best products on earth, and to leaving
the world better than we found it.
NOTE TO EDITORS: For additional information visit Apple Newsroom
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© 2018 Apple Inc. All rights reserved. Apple, Today at Apple and
the Apple logo are trademarks of Apple Inc. Other company and
product names may be trademarks of their respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20181115005161/en/
AppleNick Leahy, 408-862-5012nleahy@apple.comAbby Reisinger,
669-227-3527areisinger@apple.com
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