Bilibili and Tencent Partner to Broaden Anime and Games Content for Gen Z Platform
October 25 2018 - 8:40AM
Bilibili Inc. (“Bilibili” or the “Company”) (Nasdaq: BILI) and
Tencent Holdings Limited (“Tencent”) (00700.HK), today announced
that they have entered into a strategic collaboration agreement
(the “Agreement”) for sharing and operating existing and additional
anime and games on Bilibili’s leading online entertainment platform
for young generations in China. Under the Agreement, Bilibili and
Tencent will participate in the exchange and purchase of existing
anime copyright, and jointly procure, produce and invest in anime
projects, as well as seek investment opportunities in the animation
and comic industry. In addition, Bilibili will expand its
cooperation with Tencent by jointly operating more Tencent games on
Bilibili’s platform.
The Agreement follows a previously announced
investment by Tencent of approximately US$317.6 million in
cash in Bilibili, bringing Tencent’s ownership to approximately 12%
of Bilibili’s total issued shares.
“The strategic cooperation with Tencent further
aligns us with China’s leading internet company, and supports our
strategy to bring high quality content and services to our growing
community,” said Mr. Rui Chen, Chairman of the Board and Chief
Executive Officer of Bilibili. “We can now leverage Tencent’s
innovative research and development capabilities and premium
content, particularly in licensing, co-producing and investment in
anime, as well as game publishing. We look forward to working
together to continue to raise the bar for content and accessibility
for our growing Bilibili community. Together, with Tencent’s deep
resources and Bilibili’s best-in-class platform, we can continue to
bring rich content to China’s ever growing number of online
enthusiasts, while increasing the value we bring to all of our
stakeholders.”
“The strength of Bilibili’s online community is
apparent in their platform’s rise to popularity among China’s
intellectually curious population of young people,” said Martin
Lau, President of Tencent. “We greatly value Bilibili’s Gen Z
demographic with entertainment needs that welcome a steady stream
of new content. Such an active user base along with Bilibili’s
ecosystem is ideally suited for nurturing the type of creative and
transformative internet games and products Tencent is known for
bringing users around the globe.”
About Bilibili Inc.
Bilibili represents the iconic brand of
online entertainment with a mission to enrich the everyday life of
young generations in China. Bilibili is a full-spectrum
online entertainment world covering a wide array of genres and
media formats, including videos, live broadcasting and mobile
games. Bilibili provides an immersive entertainment
experience and high-quality content that caters to the evolving and
diversified interests of its users and communities,
and has built its platform based on the strong emotional
connections of Bilibili’s users to its content and
communities.
For more information, please
visit: http://ir.bilibili.com.
About Tencent Holdings Limited
Tencent uses technology to enrich the lives of
Internet users. Our social products Weixin and QQ link our users to
a rich digital content catalogue including games, video, music and
books. Our proprietary targeting technology helps advertisers reach
out to hundreds of millions of consumers in China. Our
infrastructure services including payment, security, cloud and
artificial intelligence create differentiated offerings and support
our partners’ business growth. Tencent invests heavily in people
and innovation, enabling us to evolve with the Internet. Tencent
was founded in Shenzhen, China, in 1998. Shares of Tencent
(00700.hk) are traded on the Main Board of the Stock Exchange of
Hong Kong.
Safe Harbor Statement
This announcement contains forward-looking
statements. These statements are made under the “safe harbor”
provisions of the U.S. Private Securities Litigation Reform Act of
1995. These forward-looking statements can be identified by
terminology such as “will,” “expects,” “anticipates,” “future,”
“intends,” “plans,” “believes,” “estimates,” “confident” and
similar statements. Among other things, statements regarding the
expected closing of the transaction in this announcement are or
contain forward-looking statements. Forward-looking statements
involve inherent risks and uncertainties. A number of factors could
cause actual results to differ materially from those contained in
any forward-looking statement, including but not limited to, those
included in Bilibili’s filings with the SEC and in
Tencent’s filings with the Hong Kong Stock Exchange. All
information provided in this press release is as of the date of
this press release, and neither
of Bilibili or Tencent undertakes any duty to
update such information, except as required under applicable
law.
For investor and media inquiries, please
contact:
For Bilibili in China:
Bilibili Inc. Juliet Yang Tel: +86-21-2509 9255 Ext.
8523 E-mail: ir@bilibili.com
The Piacente Group, Inc. Ross Warner
Tel: +86-10-5730-6200 E-mail: bilibili@tpg-ir.com
For Bilibili in the United States:
The Piacente Group, Inc. Brandi Piacente
Tel: +1-212-481-2050 E-mail: bilibili@tpg-ir.com
For Tencent Holdings Limited Investor
Relations Pui Hang Cheung Tel: 852-31485100 ext 68919 Email:
ir@tencent.com
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