NEW YORK, Sept. 20, 2018 /PRNewswire/
-- National Girls' Night In makes its official debut on
September 22nd, the first day of
fall, marking the perfect time to transition from summer outings to
cozy nights at home. Courtesy of Ketel One Botanical, the
celebration reminds women of the importance of fostering meaningful
connections with friends, while celebrating with a night in and a
little social self-care.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8405251-ketel-one-botanical-vodka-national-girls-night-in/
At the forefront of this movement is Alisha Ramos, founder of Girls' Night In Club
(http://girlsnightinclub.com), a growing community of women
dedicated to slowing down and making connections. According
to Ramos, women are progressively prioritizing self-care as a way
to unwind from the stresses of everyday life and opting to stay in.
Between work, side hustles and endless obligations, it is no wonder
that women are relishing in the art of JOMO, the Joy of Missing
Out. In collaboration with Girls' Night In Club, this
September 22nd, Ketel One
Botanical is encouraging women to relax, recharge and embrace the
JOMO by inspiring Girls' Nights In across the country— with
entertaining ideas, tips, and easy-sipping, fresh-tasting Ketel One
Botanical cocktails from today's tastemakers.
"At its core, Ketel One Botanical encourages everyone to
celebrate living life well, championing the notion of slowing down
for a little social self-care," said Jim
Ruane, Brand Director Ketel One Family-Made
Vodka. "With the National Girls' Night In holiday, we aim to
inspire women to use this day as a reminder to unplug and unwind,
but also to remind them of the importance of creating meaningful
connections while enjoying life's most intimate moments."
Ketel One Botanical is made from vodka distilled with real
botanicals and infused with natural fruit and botanical
essences. Made with 100% non-GMO grain, this first-of-its
kind 30% ABV spirit is an exceptionally smooth, fresh-tasting drink
with no carbs, no artificial flavors, no added sugar, no artificial
sweeteners and the most delicious part – it's only 73 calories (40%
fewer calories than a glass of white wine1). The
Ketel One Botanical line offers three varietals in beautifully
illustrated, botanical-inspired bottles: Peach & Orange
Blossom, for those who enjoy lush, juicy white peaches and bold
notes of fragrant orange blossoms; Cucumber & Mint, for
those who appreciate crisp cucumbers and light tones of fresh
garden mint; and Grapefruit & Rose, for those who seek
zesty, mouthwatering grapefruit and the refined elegance of rose
petals.
Celebrate by hosting your own Girls' Night In with tips and
signature cocktail recipes created by the experts at Girls' Night
In and friends of Ketel One Botanical who are here to help with:
- Preparing for a Spa Night In with your girls by Claire Fountain, @cbquality
- Arranging a healthy meal in for your besties with Lily Kunin, @cleanfooddirtycity
- Using tarot cards for a spiritual gathering with your closest
circle by Kate Van Horn,
@kate.van.horn
And beginning on September
22nd, enter promo code GIRLSNIGHTIN for a
$5 discount towards the purchase of
Ketel One Botanical for on-demand delivery in under sixty minutes
courtesy of Drizly2 through the end of the year.
Continuing the movement, Ketel One Botanical & Girls'
Night In Club will create signature Read and Sip events to be held
in New York and San Francisco later this fall, providing more
occasions for women to come together.
No matter what is on the agenda—pampering, cooking or simply
catching up—follow Ketel One Botanical (@ketelonebotanical) and
share how you Girls' Night In using #KetelBotanical,
#BotanicalBesties, #GirlsNightIn
Regardless of how you celebrate Girls' Night In, Ketel One
Botanical reminds everyone to relax and sip responsibly.
KETEL ONE BOTANICAL. Made With Vodka Distilled With Real
Botanicals And Infused With Natural Flavors. 30% Alc/Vol. © Double
Eagle Brands, B.V. Imported by Ketel One USA, Aliso Viejo,
CA.
About Ketel One Botanical
Ketel One Botanical is a
first-of-its kind spirit made from vodka distilled with real
botanicals and infused with natural fruit and botanical
essences. Made with 100% non-GMO grain, this 30% ABV spirit
is an exceptionally smooth, fresh-tasting drink with no carbs, no
artificial flavors, no added sugar and no artificial sweeteners.
Ketel One Botanical is available nationwide in three varietals:
Peach & Orange Blossom, Cucumber & Mint, and Grapefruit
& Rose, at your local spirits retailer for a suggested retail
price of $24.99 per 750ml bottle. For
more information please visitwww.ketelonebotanical.com.
About Ketel One Family-Made Vodka
Ketel One Family-Made Vodka is a vodka rooted in authenticity,
crafted honoring tradition and sophisticated in taste. Ketel One
Vodka is produced in Schiedam, Holland by the Nolet Family, who has been
distilling fine spirits for 11 generations. Ketel One is crafted
using the highest quality ingredients such as 100% non-GMO grain.
The super-premium vodka is crafted from small batches using
traditional copper pot stills, including the original copper Pot
Still #1 after which Ketel One is named, together with modern
distillation techniques.
In 2008, the Nolet Group and Diageo announced that they had
completed a transaction to form a new 50/50 company called Ketel
One Worldwide B.V. to own the perpetual exclusive global rights to
sell, market and distribute Ketel One® Vodka, Ketel One Citroen®
flavored vodka and Ketel One Oranje® flavored vodka. The Ketel One
brand is owned by Double Eagle Brands B.V.
About Diageo
Diageo is a global leader in beverage alcohol with an outstanding
collection of brands including Johnnie
Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel
One vodkas, Captain Morgan, Baileys, Don
Julio, Tanqueray and Guinness. Diageo is listed on both the
New York Stock Exchange (DEO) and the London Stock Exchange (DGE)
and our products are sold in more than 180 countries around the
world. For more information about Diageo, our people, our brands,
and performance, visit us at www.diageo.com. Visit Diageo's global
responsible drinking resource, www.DRINKiQ.com, for information,
initiatives, and ways to share best practice.
Follow us on Twitter for news and information about Diageo North
America: @Diageo_NA. Celebrating life, every day, everywhere.
MEDIA
CONTACTS:
|
Phillip
Pearson
|
Breck
Rochow/Marie-Christina Batich
|
Diageo North
America
|
Bullfrog +
Baum
|
Phillip.Pearson@diageo.com
|
KetelOneVodkaPR@bullfrogandbaum.com
|
(o)
646-223-2309
|
(o)
212.255.6717
|
1 Ketel One Botanical (per 1.5 oz.): 73 cal; 0g
carbs; 0g protein; 0g fat; White Table Wine (per 5 fl. oz., USDA
ARS, National Nutrient Database May
2016): 121 cal; 3.82 carbs; 0.1g protein; 0g fat
2 New users of Drizly only. Must be 21+. Subject to
applicable law, offer for $5 off your
order total or your shipping fee or delivery fee. Includes orders
of non-alcoholic items. Valid until 12/31/18.
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SOURCE Ketel One Family-Made Vodka