LAS VEGAS, Aug. 27, 2018 /PRNewswire/ -- Boyd Gaming
Corporation (NYSE: BYD) today announced the launch of the all-new B
Connected – taking its award-winning, nationwide player loyalty
program to a new level with the addition of new reward tiers and
exclusive new benefits for Boyd Gaming customers.
Supplementing the benefits and perks that make B Connected the
favorite program of gaming customers from coast-to-coast, Boyd
Gaming is adding unique new benefits for its loyal customers,
including annual cruises on Holland America Line; vacations to
Las Vegas, Hawaii, and Baha Mar Resort in the
Bahamas; annual gifts of luxury
jewelry and electronics; and unique and memorable trips and
experiences you can't find anywhere else.
"With the all-new B Connected, we sought to create a player
loyalty program that is truly distinctive and compelling," said
Matt Ryan, Senior Vice President and
Chief Marketing Officer of Boyd Gaming. "In addition to the
wide array of discounts, comps and benefits our customers have come
to expect, we've added an incredible selection of trips and unique
experiences to appropriately recognize and reward our loyal
players. From cruises to tropical getaways – and even
opportunities to earn exclusive sports and entertainment
experiences – now, more than ever, it's truly 'Good to B
Connected.'"
The all-new B Connected has been expanded to five player tiers –
Ruby, Sapphire, Emerald, Onyx and Titanium. And while the
rewards and perks keep growing as players move up through the
tiers, B Connected offers every member a wide host of great
benefits, including discounts on hotel stays, buffets and retail
purchases at Boyd Gaming properties; special discounts with
exclusive partners like Advantage Rent-A-Car; and access to annual
Boyd Gaming promotions and contests, like Pick the Pros and Trees
of Hope.
Once a tier upgrade is earned, the player immediately receives
their new card – and keeps that tier level and its associated
benefits through the next full calendar year.
The all-new B Connected is now available in the Las Vegas Valley
at Aliante, California,
Fremont, Gold Coast, Main Street Station, The
Orleans, Sam's Town and Suncoast;
in Louisiana at Amelia Belle,
Delta Downs, Evangeline Downs, Sam's Town Shreveport and
Treasure Chest; in Illinois at
Par-A-Dice; in Indiana at Blue
Chip; in Iowa at Diamond Jo Worth;
and in Mississippi at Sam's Town
Tunica and IP Biloxi. Boyd Gaming plans to roll out the
program at additional properties nationwide in early 2019.
All current point balances will carry over to customers' new B
Connected accounts following the transition.
For more information about the new B Connected program, visit:
www.BConnectedOnline.com. Membership in B Connected is
completely free and open to adults ages 21 and over.
About Boyd Gaming
Founded in 1975, Boyd Gaming
Corporation (NYSE: BYD) is a leading geographically
diversified operator of 24 gaming entertainment properties in seven
states. The Company currently operates nearly 1.4 million
square feet of casino space, more than 31,000 gaming machines, 630
table games, 9,400 hotel rooms and more than 280 food and beverage
outlets. With one of the most experienced leadership teams in
the casino industry, Boyd Gaming prides itself on offering its
guests an outstanding entertainment experience, delivered with
unwavering attention to customer service. For additional
Company information and press releases, visit
www.boydgaming.com.
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SOURCE Boyd Gaming Corporation