DODGEVILLE, Wis., Aug. 2, 2018 /PRNewswire/ -- The perfect
pair of jeans is every woman's dream. Lands' End is making denim
dreams come true this fall with better fits and innovative fabrics
in the fall 2018 women's denim jean collection. To showcase the new
denim offerings, Lands' End employees will model each of the new
styles on Facebook Live this Friday, August
3, at noon CST at
Facebook.com/landsend, helping women find the style that is most
flattering to their body shape.
"Comfort and confidence are two of the most important factors
for women when it comes to shopping for jeans, which is why we
focused on fit and fabric technology in our latest denim line,"
said Molly Schrott, women's denim
designer, Lands' End. "Our designers spent months reviewing our
customers' feedback, conducting fit tests and studying every detail
in our previous jeans, as well as our new styles. The result is a
new denim jeans collection that includes a curvy option, cooling
and warming technology in the fabric, and lasting color such as our
no-fade Forever Black."
Better Fit.
Curvy jeans feature a contoured waistband
that fits the curve of a woman's body, so everything stays in place
and there's no waist gap. The Curvy Fit Jeans are made with fabric
selected specifically for this contoured fit, offering more stretch
and ease. The fabric and fit combination results in jeans that hold
and mold to a woman's shape with just the right amount of stretch.
The popular Slim Ankle jeans were fine-tuned and the high waisted
jeans options have expanded to include a modern Stovepipe Ankle
jean.
Better Fabric.
Comfort is key when it comes to denim.
Lands' End looked to fabric innovation when updating its core
indigo fabric. Cooling & warming technology in the yarns—a mix
of cotton and hollow core polyester—keeps women comfortable by
trapping heat in the winter months and is breathable during the
summer months. The fabric also provides excellent stretch while
maintaining recovery, so no more saggy knees after a day of wear.
Women can find the new indigo fabric in Mid Rise Straight, High
Rise Straight, Mid Rise Boot Cut, Mid Rise Stove Pipe Ankle and
High-Rise Slim Ankle fits. Lands' End also added "Forever Black"
fabric in Mid Rise Straight and High Rise Straight Jeans. Aptly
named, the fabric was tested over thirty washes and didn't
fade.
Behind the Seams: Facebook Live Event.
Tune into
Lands' End for a "Behind the Seams" Facebook Live event on
Friday, August 3, 2018, at
noon CST for a Q&A with denim
designer Molly Schrott. Molly will
give viewers the inside scoop on Lands' End's new denim collection
and answer viewer questions. Viewers who join in the conversation
will have the chance to win a pair of Lands' End jeans.
Jean Shopping Made Easy.
Women can easily shop and
find the new, perfect fitting jeans in time for fall at
landsend.com/women. The collection features new fits, new washes,
and plenty of style in regular, petite, tall and plus sizes. And,
these styles won't break the budget; all jeans are priced under
$100.
About Lands' End, Inc.
Lands' End, Inc. (NASDAQ: LE) is a leading multi-channel retailer
of clothing, accessories, footwear and home products. We offer
products through catalogs, online at www.landsend.com and
affiliated specialty and international websites, and through retail
locations. We are a classic American lifestyle brand with a passion
for quality, legendary service and real value, and seek to deliver
timeless style for men, women, kids and the home.
View original content with
multimedia:http://www.prnewswire.com/news-releases/behind-the-seams-with-lands-end--new-womens-denim-jeans-fit-every-body-300691268.html
SOURCE Lands' End