ST. LOUIS, July 18, 2018 /PRNewswire/ -- Spectrum Brands Pet
LLC, the U.S. subsidiary of Spectrum Brands, Inc.'s global pet
supplies business offering an expansive portfolio of leading pet
brands, has teamed up with manufacturing firm Hankscraft, Inc., to
bring improvements to its FURminator® brand pet deShedding and
grooming solutions to stores this year. To accommodate the project,
30 new positions have been added at Hankscraft's Reedsburg, WI. production facility along with
additional equipment for its assembly lines.
"We're pleased to partner with Hankscraft on the FURminator
product line and combine our legacy of marketing innovative,
consumer-friendly pet products with their core concept design and
assembly expertise," said John
Pailthorp, Vice President, Marketing at Spectrum Brands. "We
expect this collaboration to set a new standard for at-home
grooming and boost confidence among do-it-yourself pet
parents."
The marketing, design and engineering teams at Spectrum Brands
and Hankscraft worked together for more than a year to modernize
and upgrade the overall look and function of the FURminator
deShedding Tool. For more than 10 years, the line's classic
deShedding tool has safely and efficiently removed loose hair from
the undercoat – where most shedding occurs – before pets
shed. Now a new Skin Guard and patented Curved Edge allow the
tool to conform to the pet's natural shape to glide over the pet's
skin when used as directed. The modern, comfort-grip handle fits
ergonomically for easy use, and the updated FURejector® button
allows for easy release of hair. A new built-in Edge Guard makes it
simple to protect the deShedding edge when the tool is stored.
In addition, the North American-sold deShedding Tools are now
assembled in the USA at
Hankscraft's Reedsburg, WI.
manufacturing facility.
"Spectrum Brands listened to the voice of the consumer, and the
end result is a truly remarkable product," said Ron Wright, Vice President of Operations at
Hankscraft, Inc. "Spectrum Brands decision to move the assembly to
our Reedsburg facility has created
many new jobs and opportunities, which is always great for our
community. Hankscraft is thankful to be part of the process and
continued growth of the FURminator product line."
To support the new domestic assembly lines, Hankscraft altered
its factory floor plan to make room for additional assembly
positions, allocate more space for finished goods and improve
overall efficiencies in the manufacturing area. Its engineering and
quality teams received specialized training to work with the
updated equipment.
The teams collaborated on new brand protection measures on all
FURminator packaging, as well, to help make it easier for consumers
to ensure they're purchasing authentic FURminator products.
The line improvements are all part of the launch of The
FURminator® Ultimate Hair Reduction System™, a four-part
regimen designed to help pet parents tackle fur on all fronts. The
grooming process – brush daily, deShed weekly,
bathe monthly and discard as needed – is simple to
perform with the right products, demonstrating to shoppers that
grooming is more than a one-tool job.
To learn more about the FURminator packaging improvements and
The Ultimate Hair Reduction System, visit www.FURminator.com.
About FURminator® Products
If you live with
pets, you live with pet hair. FURminator® professional-grade
grooming solutions tame shed hair in the home by dramatically
reducing loose pet hair before it takes over. Our full line of
deShedding tools, grooming tools and hair solutions – all part of
the FURminator Ultimate Hair Reduction System – give pet owners the
confidence to tackle the at-home grooming process with a grooming
regimen catered to any dog or cat. For more information, visit
www.FURminator.com.
About Spectrum Brands Holdings,
Inc.
Spectrum Brands Holdings (NYSE: SPB), a member
of the Russell 1000 Index, is a global and diversified consumer
products company and a leading supplier of consumer batteries,
residential locksets, residential builders' hardware, faucets,
shaving and grooming products, personal care products, small
household appliances, specialty pet supplies, lawn and garden and
home pest control products, personal insect repellents and auto
care products. For more information, visit
www.spectrumbrands.com.
About Hankscraft, Inc.
Since 1920,
Reedsburg, Wis.-based Hankscraft,
Inc. has designed, engineered and manufactured a diverse range of
electronic and electromechanical products for customers worldwide.
Its 300+ employees are committed to delivering value to customers
every day. For more information, visit
www.hankscraft.com.
Media Contact:
Connie
Caldwell
(314) 683-2460
connie.caldwell@spectrumbrands.com
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SOURCE Spectrum Brands, Inc.