BEIJING, April 4, 2018 /PRNewswire/ -- LightInTheBox
Holding Co., Ltd. (NYSE: LITB) ("LightInTheBox" or the "Company"),
a global online retail company that delivers products directly to
consumers around the world, today announced that it has signed a
strategic distribution agreement with Xiaomi, a leading global
technology leader, to sell a full array of Xiaomi products in
North America. This agreement
marks Xiaomi's first cross border e-commerce distribution
partnership in North America.
According to the terms of the strategic distribution agreement,
LightInTheBox will officially begin selling a full array of
Xiaomi's products in North America
with immediate effect. Customers who buy Xiaomi products through
LightInTheBox platforms will also receive local customer support
from Xiaomi.
Mr. Alan Guo, Chairman and CEO of
LightInTheBox, commented, "We are excited to partner with Xiaomi in
distributing their products across North
America. Xiaomi's strong brand name and innovative products
will attract new customers to our platform, as we believe that
American consumers are always on the lookout for high-quality,
well-designed products at incredible prices."
Mr. Qingwei Yan, Director of
North America Business, Xiaomi commented, "We are glad to partner with LightInTheBox
in leveraging their strong overseas online market presence and
local networks. We believe with LightInTheBox's help, we will be
able to attract new customers across North American markets and
introduce them to our innovative products."
Forward-Looking Statements
This announcement contains forward-looking statements. These
statements are made under the "safe harbor" provisions of the U.S.
Private Securities Litigation Reform Act of 1995. These
forward-looking statements can be identified by terminology such as
"will," "expects," "anticipates," "future," "intends," "plans,"
"believes," "estimates," "potential," "continue," "ongoing,"
"targets" and similar statements. Among other things, statements
that are not historical facts, including statements about
LightInTheBox's beliefs and expectations, the business outlook and
quotations from management in this announcement, as well as
LightInTheBox's strategic and operational plans, are or contain
forward-looking statements. LightInTheBox may also make written or
oral forward-looking statements in its periodic reports to the U.S.
Securities and Exchange Commission (the "SEC"), in press releases
and other written materials and in oral statements made by its
officers, directors or employees to third parties.
Forward-looking statements involve inherent risks and
uncertainties. A number of factors could cause actual results to
differ materially from those contained in any forward-looking
statement, including but not limited to the following:
LightInTheBox's goals and strategies; LightInTheBox's future
business development, results of operations and financial
condition; the expected growth of the global online retail market;
LightInTheBox's ability to attract customers and further enhance
customer experience and product offerings; LightInTheBox's ability
to strengthen its supply chain efficiency and optimize its
logistics network; LightInTheBox's expectations regarding demand
for and market acceptance of its products; competition;
fluctuations in general economic and business conditions and
assumptions underlying or related to any of the foregoing. Further
information regarding these and other risks is included in
LightInTheBox's filings with the SEC. All information provided in
this press release and in the attachments is as of the date of this
press release, and LightInTheBox does not undertake any obligation
to update any forward-looking statement, except as required under
applicable law.
About LightInTheBox Holding Co., Ltd.
LightInTheBox is a global online retail company that delivers
products directly to consumers around the world. The Company offers
customers a convenient way to shop for a wide selection of products
at attractive prices through its www.lightinthebox.com,
www.miniinthebox.com and other websites and mobile applications,
which are available in 23 major languages and cover more than 80%
of global Internet users.
For more information, please visit www.lightinthebox.com.
About Xiaomi
Xiaomi was founded in 2010 by serial entrepreneur Lei Jun based
on the vision "innovation for everyone". The company believes that
high-quality products built with cutting-edge technology should be
made accessible to everyone. Xiaomi creates remarkable
hardware, software, and Internet services for and with the help of
our Mi fans. Xiaomi incorporates their feedback into its
product range, which currently includes Mi and Redmi smartphones,
Mi TVs and set-top boxes, Mi routers, and Mi Ecosystem products
including smart home products, wearable and
other accessories. With presence in over 70 countries and
regions, Xiaomi is expanding its footprint across the world to
become a global brand.
Investor Relations Contact
Christensen
Ms. Xiaoyan Su
Tel: +86 (10) 5900 3429
Email: ir@lightinthebox.com
OR
Christensen
Ms. Linda Bergkamp
Phone: +1-480-614-3004
Email: lbergkamp@ChristensenIR.com
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SOURCE LightInTheBox Holding Co., Ltd.